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Marketing Tip of the Month: Event Marketing Tips
January 09, 2018
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Marketing Tip of the Month: Event Marketing Tips

January 09, 2018
Holding events for your small business can generate more sales, help you connect with your customers, and contribute to overall growth. Whether this event is to show customer appreciation, unveil a new product, or celebrate a milestone or holiday, it is imperative that you market your event in multiple ways. If you don’t put time and effort into event marketing, you can’t expect a successful turnout. Luckily, in this post, we’ve compiled a list of event marketing strategies that you can execute!

1. Post on Social – You should start promoting your event at least a month prior to the date. Be sure to share the location, time, theme, and any other relevant details. Post the details on your Instagram, Twitter, Facebook, and any other social media platforms you frequently utilize. Chances are, your current and potential customers aren’t following you on every platform. By posting on all your active pages, you’ll be sure to reach as many people as possible.

In addition, you might consider investing in sponsored posts leading up to your event. That way, you can target users in your area who will be most likely to attend.

2. Hand Out Flyers – Create compelling themed flyers that you can post at your business’s location, on community bulletin boards, and anywhere else that potential attendees might be looking. This is a fairly simple marketing task, and it could help engage more people to check out your event!

3. Send Invitations – Do you have a list of customer addresses? Why not send them an official invitation to your business’s event! They’ll feel special knowing that you took the time to send them a personalized invitation, and will have all the information they need to know about your event at the tips of their fingers. Consider adding an RSVP date, since this might create urgency, and convince them to reply that they are attending as soon as possible.

4. Ask Partners to Advertise – If you have trusted business partners, why not ask them to help you spread the word about your event? They could post the details on their social media pages, include a section about it in their email newsletter, or share your flyers in-store. By asking them to help market your event, you can expand your network and hopefully recruit more attendees.

5. Send Emails – Inform your email list about your upcoming event! Send out weekly reminders about your event, so that you stay top-of-mind. You can also send out an invitation via email, so that it seems official. If you already send out an email newsletter, you can advertise your event there, too. Ultimately, make sure you’re only reaching out to individuals who have opted to receive communications for your business. If you send emails that aren’t wanted, you won’t get these recipients to attend your event.

Planning and hosting an event for your small business can be hectic. Make the marketing portion of this task easier by following the steps mentioned in this post. If you market your business’s event in a variety of ways, you’ll likely have more success.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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