Small Business Marketing Strategies

Considering that more than 90,000 companies use Hubspot, it’s clearly a tool that’s bringing real value to its users.

For 74 percent of businesses, inbound marketing is the primary approach to marketing. Given its popularity as a reliable, cost-effective way to attrac...

These days, it seems any question can be answered with a simple Google search. Indeed, Google processes over 3.5 billion searches per day, from the be...

When running a small business, one of the most important aspects is marketing. It’s crucial that you’re able to successfully promote your company’s pr...

Whether you’re starting a business or are a business veteran, you probably understand the importance of a solid marketing plan. To create a robu...

Influencer marketing has roots that date back to 1890 when the R.T. Davis Milling Company hired a woman to be the face of their Aunt Jemima pancake mi...

In today’s digital world, having a social media presence is necessary to sustain a thriving business. However, when you’re first starting out, it can ...

As a business owner, utilizing email marketing is one of the best ways to reach your customer base. Plus, it gives you full control over your content ...

For better or worse, the explosion of social media into the mainstream fundamentally changed the industry of business public relations. It’s no longer...

In today’s competitive business landscape, it’s imperative that you have a strong social media presence. Even if you’re only on one platform, you can ...

Word of mouth is the oldest, and still the most effective, way of promoting any venture. Yet with the popularity of smartphones, electronic word-of-mo...

Grassroots marketing is the act of purposely targeting a small group of people in hopes that they’ll help you spread the word about your business.