Small Business Marketing Strategies

Influencer marketing has roots that date back to 1890 when the R.T. Davis Milling Company hired a woman to be the face of their Aunt Jemima pancake mi...

In today’s digital world, having a social media presence is necessary to sustain a thriving business. However, when you’re first starting out, it can ...

As a business owner, utilizing email marketing is one of the best ways to reach your customer base. Plus, it gives you full control over your content ...

For better or worse, the explosion of social media into the mainstream fundamentally changed the industry of business public relations. It’s no longer...

In today’s competitive business landscape, it’s imperative that you have a strong social media presence. Even if you’re only on one platform, you can ...

Word of mouth is the oldest, and still the most effective, way of promoting any venture. Yet with the popularity of smartphones, electronic word-of-mo...

Grassroots marketing is the act of purposely targeting a small group of people in hopes that they’ll help you spread the word about your business.

50 years ago, companies could put ads on TV and consumers would purchase their products at first glance. Today, we live in an experience economy where...

Napkin? Check. Fork? Check. Perfectly filtered photo with a witty caption? Check. Before taking their first bite, millions of consumers are taking foo...

In 2018 there were 3.196 billion social media users worldwide, a 13 percent increase from 2017. That’s roughly 42 percent of the world’s population, w...

A recent study by Smart Insights found that 49 percent of business owners are doing digital marketing without a defined digital marketing strategy. Su...

Throughout the last ten years, social media has taken the world by storm and created its own language. In fact, the word “hashtag” was added to the Me...