Small Business Marketing Strategies

In 2018 there were 3.196 billion social media users worldwide, a 13 percent increase from 2017. That’s roughly 42 percent of the world’s population, w...

A recent study by Smart Insights found that 49 percent of business owners are doing digital marketing without a defined digital marketing strategy. Su...

Throughout the last ten years, social media has taken the world by storm and created its own language. In fact, the word “hashtag” was added to the Me...

Many small businesses have a website, but few understand the power of landing pages.

As a business owner, you’re constantly looking for ways to promote and grow your company. Inspiration can come from a multitude of different sources, ...

Entrepreneurs know their business unlike anyone else. Most could talk your ear off about anything from their most audacious goal down to their favorit...

As a small business owner, email is one of the most efficient and cost-effective marketing tools available, because it allows you to directly contact ...

If you’re a small business owner, social media can be a powerful and inexpensive tool for marketing your brand and attracting new customers. A social ...

As a small business owner, word-of-mouth advertising can be a powerful tool to grow your business and increase your customer retention rate. In a rece...

Regardless of your industry, you probably rely on your business’s website as a primary marketing tool. However, it isn’t enough to simply have an onli...

Although the Internet is one of the most powerful marketing tools, you can’t dismiss traditional advertising, especially if your business has a brick-...

With more than 25 million active businesses on Instagram and one billion monthly active users, Instagram is one of the fastest-growing social media pl...