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category icon Small Business Marketing Strategies

Learn how you can better market your small business

Fora Financial provides small business marketing strategies so that you can generate more customers. Read our marketing blog posts to learn how your marketing efforts impacts sales.

How to Use Hubspot for Online Small Business Stardom

November 29, 2019
Considering that more than 90,000 companies use Hubspot, it’s clearly a tool that’s bringing real value to its users.

Inbound Marketing: What Every Business Owner Should Know

October 18, 2019
For 74 percent of businesses, inbound marketing is the primary approach to marketing. Given its popularity as a reliable, cost-effective way to attrac...

Google My Business Listing: How to Optimize Your Profile

October 10, 2019
These days, it seems any question can be answered with a simple Google search. Indeed, Google processes over 3.5 billion searches per day, from the be...

The 10 Best Business Marketing Blogs

August 28, 2019
When running a small business, one of the most important aspects is marketing. It’s crucial that you’re able to successfully promote your company’s pr...

The 8 Best Small Business Books: Marketing Edition

August 14, 2019
Whether you’re starting a business or are a business veteran, you probably understand the importance of a solid marketing plan. To create a robu...

Influencer Marketing: Everything You Need to Know

June 04, 2019
Influencer marketing has roots that date back to 1890 when the R.T. Davis Milling Company hired a woman to be the face of their Aunt Jemima pancake mi...

6 Social Media Mistakes Your Business Should Avoid

May 15, 2019
In today’s digital world, having a social media presence is necessary to sustain a thriving business. However, when you’re first starting out, it can ...

13 Email Marketing Tools for Small Business Owners

April 30, 2019
As a business owner, utilizing email marketing is one of the best ways to reach your customer base. Plus, it gives you full control over your content ...

How to Protect Your Business Against Negative Press

April 30, 2019
For better or worse, the explosion of social media into the mainstream fundamentally changed the industry of business public relations. It’s no longer...

Pros and Cons of Hiring a Social Media Consultant

April 19, 2019
In today’s competitive business landscape, it’s imperative that you have a strong social media presence. Even if you’re only on one platform, you can ...

How to Create a Foursquare Business Listing

April 18, 2019
Word of mouth is the oldest, and still the most effective, way of promoting any venture. Yet with the popularity of smartphones, electronic word-of-mo...

How to Master Grassroots Marketing

April 09, 2019
Grassroots marketing is the act of purposely targeting a small group of people in hopes that they’ll help you spread the word about your business.