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category icon Small Business Marketing Strategies

Learn how you can better market your small business

Fora Financial provides small business marketing strategies so that you can generate more customers. Read our marketing blog posts to learn how your marketing efforts impacts sales.

How to Create a Social Media Calendar

February 05, 2019
In 2018 there were 3.196 billion social media users worldwide, a 13 percent increase from 2017. That’s roughly 42 percent of the world’s population, w...

10 Marketing Certifications for Small Business Owners

January 17, 2019
A recent study by Smart Insights found that 49 percent of business owners are doing digital marketing without a defined digital marketing strategy. Su...

5 Tips for Using Hashtags on Social Media

December 19, 2018
Throughout the last ten years, social media has taken the world by storm and created its own language. In fact, the word “hashtag” was added to the Me...

How to Create Compelling Landing Pages to Generate Leads

December 18, 2018
Many small businesses have a website, but few understand the power of landing pages.

8 Marketing-Focused Instagram Accounts Every Entrepreneur Should Follow

November 28, 2018
As a business owner, you’re constantly looking for ways to promote and grow your company. Inspiration can come from a multitude of different sources, ...

The Biggest Mistakes Businesses Make When It Comes to Digital Marketing

November 08, 2018
Entrepreneurs know their business unlike anyone else. Most could talk your ear off about anything from their most audacious goal down to their favorit...

9 Email Marketing Tools That Can Help You Grow Your Business

October 30, 2018
As a small business owner, email is one of the most efficient and cost-effective marketing tools available, because it allows you to directly contact ...

6 Types of Social Media Contests Your Business Should Consider

October 22, 2018
If you’re a small business owner, social media can be a powerful and inexpensive tool for marketing your brand and attracting new customers. A social ...

5 Ways to Utilize Customer Reviews

October 12, 2018
As a small business owner, word-of-mouth advertising can be a powerful tool to grow your business and increase your customer retention rate. In a rece...

PPC vs SEO: Which One is Right for Your Business?

October 02, 2018
Regardless of your industry, you probably rely on your business’s website as a primary marketing tool. However, it isn’t enough to simply have an onli...

Creating an Outdoor Sign for Your Business? Avoid these 4 Common Mistakes

October 01, 2018
Although the Internet is one of the most powerful marketing tools, you can’t dismiss traditional advertising, especially if your business has a brick-...

How to Utilize Instagram Stories to Promote Your Business

September 27, 2018
With more than 25 million active businesses on Instagram and one billion monthly active users, Instagram is one of the fastest-growing social media pl...
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