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category icon Small Business Marketing Strategies

Learn how you can better market your small business

Fora Financial provides small business marketing strategies so that you can generate more customers. Read our marketing blog posts to learn how your marketing efforts impacts sales.

Pros and Cons of Hiring a Social Media Consultant

April 19, 2019
In today’s competitive business landscape, it’s imperative that you have a strong social media presence. Even if you’re only on one platform, you can ...

How to Use Foursquare to Benefit Your Business

April 18, 2019
Word of mouth is the oldest, and still the most effective, way of promoting any venture. Yet with the popularity of smartphones, electronic word-of-mo...

How to Master Grassroots Marketing

April 09, 2019
Grassroots marketing is the act of purposely targeting a small group of people in hopes that they’ll help you spread the word about your business.

Everything Your Business Should Know About the Google+ Shutdown

March 13, 2019
Google’s social network platform, Google+, is shutting down for good on April 2nd.

Should Your Business Try Experiential Marketing?

February 25, 2019
50 years ago, companies could put ads on TV and consumers would purchase their products at first glance. Today, we live in an experience economy where...

How to Make Your Menu Instagram Worthy

February 19, 2019
Napkin? Check. Fork? Check. Perfectly filtered photo with a witty caption? Check. Before taking their first bite, millions of consumers are taking foo...

How to Create a Social Media Calendar

February 05, 2019
In 2018 there were 3.196 billion social media users worldwide, a 13 percent increase from 2017. That’s roughly 42 percent of the world’s population, w...

10 Marketing Certifications for Small Business Owners

January 17, 2019
A recent study by Smart Insights found that 49 percent of business owners are doing digital marketing without a defined digital marketing strategy. Su...

5 Tips for Using Hashtags on Social Media

December 19, 2018
Throughout the last ten years, social media has taken the world by storm and created its own language. In fact, the word “hashtag” was added to the Me...

How to Create Compelling Landing Pages to Generate Leads

December 18, 2018
Many small businesses have a website, but few understand the power of landing pages.

8 Marketing-Focused Instagram Accounts Every Entrepreneur Should Follow

November 28, 2018
As a business owner, you’re constantly looking for ways to promote and grow your company. Inspiration can come from a multitude of different sources, ...

The Biggest Mistakes Businesses Make When It Comes to Digital Marketing

November 08, 2018
Entrepreneurs know their business unlike anyone else. Most could talk your ear off about anything from their most audacious goal down to their favorit...
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