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category icon Small Business Marketing Strategies

Learn how you can better market your small business

Fora Financial provides small business marketing strategies so that you can generate more customers. Read our marketing blog posts to learn how your marketing efforts impacts sales.

Influencer Marketing: Everything You Need to Know

June 04, 2019
Influencer marketing has roots that date back to 1890 when the R.T. Davis Milling Company hired a woman to be the face of their Aunt Jemima pancake mi...

6 Social Media Mistakes Your Business Should Avoid

May 15, 2019
In today’s digital world, having a social media presence is necessary to sustain a thriving business. However, when you’re first starting out, it can ...

13 Email Marketing Tools for Small Business Owners

April 30, 2019
As a business owner, utilizing email marketing is one of the best ways to reach your customer base. Plus, it gives you full control over your content ...

How to Protect Your Business Against Negative Press

April 30, 2019
For better or worse, the explosion of social media into the mainstream fundamentally changed the industry of business public relations. It’s no longer...

Pros and Cons of Hiring a Social Media Consultant

April 19, 2019
In today’s competitive business landscape, it’s imperative that you have a strong social media presence. Even if you’re only on one platform, you can ...

How to Create a Foursquare Business Listing

April 18, 2019
Word of mouth is the oldest, and still the most effective, way of promoting any venture. Yet with the popularity of smartphones, electronic word-of-mo...

How to Master Grassroots Marketing

April 09, 2019
Grassroots marketing is the act of purposely targeting a small group of people in hopes that they’ll help you spread the word about your business.

Should Your Business Try Experiential Marketing?

February 25, 2019
50 years ago, companies could put ads on TV and consumers would purchase their products at first glance. Today, we live in an experience economy where...

How to Make Your Menu Instagram Worthy

February 19, 2019
Napkin? Check. Fork? Check. Perfectly filtered photo with a witty caption? Check. Before taking their first bite, millions of consumers are taking foo...

How to Create a Social Media Calendar

February 05, 2019
In 2018 there were 3.196 billion social media users worldwide, a 13 percent increase from 2017. That’s roughly 42 percent of the world’s population, w...

10 Marketing Certifications for Small Business Owners

January 17, 2019
A recent study by Smart Insights found that 49 percent of business owners are doing digital marketing without a defined digital marketing strategy. Su...

5 Tips for Using Hashtags on Social Media

December 19, 2018
Throughout the last ten years, social media has taken the world by storm and created its own language. In fact, the word “hashtag” was added to the Me...