Getting to Know Us
We've established a tradition of building one-to-one relationships with business owners, our people, and our partners.
Get StartedOur Story
College roommates Jared Feldman and Daniel Smith were two business students on a mission: They were determined to leverage the power of digital technology to provide small businesses with the capital they need to thrive. They would make it fast and simple to get funding, so that entrepreneurs could focus what they do best — running their businesses — and avoid the hassles of applying for bank loans.
In 2008, Jared and Daniel launched Paramount Merchant Funding, in a 150-square-foot Manhattan office. Ever since, thanks to years of continually expanding our funding and technology capabilities, what is now Fora Financial has provided more than 35,000 of the nation's best and brightest businesses with more than $3 billion in working capital. Mission accomplished.
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Our Purpose
To provide funding to small businesses, so that they can grow and succeed.
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Our Logo
The two arrows of the logo represent Fora Financial and its customers. Their overlap signifies Fora Financial's close alliance with small businesses to foster growth, connectivity, and success.
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Our Name
The original definitions of "fora" centered around the concept of a "marketplace" and "a place for open discussion and expressing ideas." It's an apt word to describe how we're always engaging with our colleagues, partners, and customers to develop the most innovative new products for America's small businesses.
What Matters Most
These core values inform everything Fora Financial does as a lender, employer, and member of our local and financial services communities. We’re...
Trustworthy
Integrity is at the core of everything we do. Our transactions follow financial-industry best practices for ethics, privacy, and disclosure.
Caring
We help our clients, employees, and business partners be the best at what they do. Their success is our success.
Approachable
Our consultants cherish their one-on-one client relationships. Our people enjoy a unique camaraderie that extends to our partnerships, too.
Intellectually Curious
We're constantly gathering and sharing the latest insights on small business finance and overall operations.
Entrepreneurial
We started as a small business with passion for seeing things differently — and it's worked.
What Our Employees Are Saying
It's been great to work closely with so many different departments — I really enjoy the collaborative nature that is always encouraged, and having the opportunity to work on such a variety of projects. My favorite part about working at Fora is how I never feel bored!"
Jacquie Mosier
"My coworkers are always quick to lend a helping hand. Although I work remotely, I spend much of my workday interacting with other teams and departments, so I never feel isolated or excluded. This collaborative and altruistic spirit is the key reason why we've succeeded."
Kevin May
Join the Fora Family
Ask our nearly 200 why they love working at Fora Financial and you'll get some great answers: The opportunities for advancement, our hybrid work plans, and a fun, collegial environment that emphasizes a work/life balance are just a few. Plus, there's the deep sense of satisfaction they get from supporting small businesses. Find out more about us and check out our open positions.
Our Executive Team
Our leadership’s passion for small business inspires every one of us.
Learn more about the people behind the vision.
Get Financing Today
Get started with your application and join Fora Financial's family of forward-thinking businesses.