Meet Our Leaders

Dan Smith is co-founder of Fora Financial. Through Dan's leadership, the company built a strong focus on providing businesses with working capital and expediting customers' needs.

As Fora's co-founder, CEO, and board member, Jared's sustained focus and dedication has secured the firm's position as a best-in-class alternative lender.

As CFO, Andrew engineered Fora's expanded senior financing arrangement, ensuring its position as a best-in-class alternative lender.

As Chief Technology Officer (CTO), Kevin leads Product Development and Engineering and manages Fora's data exchange and security operations.

In his role at Fora, John draws on extensive experience in financial technology, capital funding, and financial-services industry regulation.

Michael is passionate about using his analytical skills "to solve problems and to improve the bottom line."

Under Elissa's direction, our Marketing team maintains an ongoing conversation with small businesses about Fora's financial services and cutting-edge technology.

Michael ensures that Fora provides as many businesses as possible with the working capital they need to grow.

Jesse ensures that Fora provides customer- and partner-friendly products while maintaining optimal portfolio performance.

Terence leads the optimization of Fora's financing strategy — an essential part of providing our small business merchants with working capital.

In her current role, Élan loves the opportunity to support small businesses when and where they need it most.

Leading Fora's Business Development and Strategic Partnership channels, Jason manages channel relationships and strategic partnerships.

Dana drives product strategy and innovation, new product modeling, and UX (user experience) as Fora's VP of Product Development.

Cassandra ensures the great people at Fora Financial thrive in a supportive workplace environment.