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How to Effectively Grow Your Business Using a Mobile App
June 07, 2017
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How to Effectively Grow Your Business Using a Mobile App

According to Pew Research, roughly three-quarters (77 percent) of Americans now own smartphones. Just look around you the next time you are out to dinner or at the store. People are addicted to their smartphones!  You want your business to reach those people don’t you?

If the answer is “yes” (and it should be), then you really need to jump in the mobile marketing waters if you haven’t done so already. This article, 7 Super Easy Mobile Marketing Tips for Small Businesses, will give you a quick list of tools you can use to implement mobile marketing in your small business today.

I’m going to focus specifically on one of these tools in this article – a mobile app. Why? Because I think they are often misunderstood by small business owners. Making an app is much different than it was even five years ago. It is no longer difficult or tens of thousands of dollars to create your own app. This article, Create a Mobile App for Your Small Business, will provide you with a great list of the pros and cons.

The huge benefit to using a mobile app for your small business is increased customer retention, engagement and loyalty.  Did you know it costs 5 times as much to attract a new customer as it does to keep an existing one? A mobile app has the potential to save you money and increase your business at the same time.

Check out these simple steps you can take to incorporate mobile app technology into your small business’s initiatives:


Step 1: Create your app with a knowledgeable mobile app provider

Most small businesses do not need to consider custom mobile app development, which will save you thousands of dollars.  Find an expert who knows mobile apps in and out. First and foremost, they will be able to tell you if a mobile app is even right for your business. Mobile apps are super powerful, but they aren’t a good fit for every business. A solid app provider will not try to convince you a mobile app is the way to go if it’s not. They will also be able to guide you through the process to ensure the finished product will maximize your results.

Step 2: Include valuable features for your customer base

Many apps are downloaded once and never used again. Your repeat customers are incredibly valuable to your business. Make sure your app provides them with the information they need and adds value to their customer experience.  Your app should make their lives easier, not harder. Some of the most popular features small businesses include in their apps are: loyalty programs, app-only offers/promotions, VIP programs, social sharing, online review capability, and updates about business hours and other company news.

Step 3: Market your app consistently

Your customers won’t know about your app unless you tell them repeatedly. Once your app is live in the app stores, it’s time to start marketing. Give your customers a reason or incentive to download the app and start using it. Consistency is key. You need to promote your app in all your other marketing channels: email marketing, social media, your website, direct mail and any other channel you use.  Don’t forget to promote it in store or on site if you’ve got customers coming into your place of business.

Step 4: Engage users with updated content

The quickest way to lose someone’s attention is to have out-of-date information in your app. If customers download your app and find incorrect or outdated information, they’ll likely delete it from their devises. Don’t get me wrong, this is not difficult to do, but it does require some attention to detail.

Step 5: Maximize the power of push messaging

One of the major benefits of a mobile app is the ability to send messages that show up right on the users’ phones. Push messages are sent through the app and appear as a notification on the phone’s home screen. They have very high open rates and work great for short, time sensitive messages you want to get out to your loyal customers. Consistent push messages that add value will engage your app users and drive revenue for your business.

Now it’s your turn! Simply follow the steps and you’ll be headed in the right direction with your mobile app.

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Tim Fitzpatrick is the President & Founder of Rialto Mobile.  At Rialto Mobile, we specialize in mobile apps and responsive websites for small businesses and K-12 schools with a focus on increasing customer loyalty, retention and engagement.  If you'd like to learn more about what we do check us out on the web at www.RialtoMobile.com.
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