In fact, less than two thirds, or 64 percent, of small businesses actually have a website. With the help of a Content Management System (CMS), you can get ahead of the competition. Let’s start by defining what a Content Management System is, and the service it provides to users.
What Are Content Management Systems (CMSs)?A CMS is a web-based application that allows multiple users to manage digital content, data, and website traffic information. In action, a CMS helps users create content, edit pages, publish content, archive posts and analyze website information. Basically, a CMS guides users to improve their websites, making the process as easy as possible. While different Content Management Systems are designed for various business types, many have been created specifically for small businesses. Here are some examples of different organizations that use Content Management Systems to make their online experience a little smoother:
- Corporate companies with expansive websites or portals
- Online stores that experience heavy traffic
- Branches of the government and nonprofits
- Community organizations such as schools and churches
- Blogging platforms
How To Use a CMS PlatformWhile business owners can make their websites using a CMS, they can also use it to update their existing online presence. By unlocking new design and editing features, you can get an improved version of what you and your customer sees. For example, have you ever tried to edit a website page, only to lose your work with one wrong click? Many Content Management Systems have features to ensure that your page saves different versions as you go. From discovering new templates to custom coding scripts, Content Management Systems can make your site as detailed or minimal as you'd like.
Features Present in the Best CMS PlatformsBusiness owners' needs vary depending on their goals, industry, and current website functionality. Nevertheless, these are some features you should consider when selecting the best CMS for your website:
- An industry-specific service that caters to your needs.
- Website hosting capabilities that support WordPress.
- Provide simple steps for web development. If you can get the domain for free using the service, that's even better.
- A website builder that allows you to save your work as you make changes.
- Website organizational elements like tags, contacts, and direct messaging with admin users.
- A CMS designed with small business owners in mind.
- Flexible landing page templates, that allow you to drag and drop elements like text boxes, images, and videos.
The Best CMS Platforms for Businesses: Our Top 5Between managing employees, helping customers, taking inventory, and overseeing budgets, you probably don’t have time to learn coding. That’s okay! If it’s worth your time, a CMS will take care of all the tedious technological components for you. This will give you time to update your website and focus on other areas of your business. Keep reading to discover our picks for the best performing CMS platforms for small business owners.
WordPressAffordable, user-friendly, and multidimensional, WordPress is a great starting place for creating small business websites. In fact, WordPress powers over 35 percent of the web. This CMS makes designing your website especially easy, as they have hundreds of project themes to choose from. If you’re looking to monetize your website, take advantage of the WordPress tools like WordAds and Google Analytics integration. WordPress allows users to start with a free version, which they can continue using without having to upgrade. However, users are encouraged to upgrade packages for more storage space, themes, tools and customization capabilities. Here are their four pricing levels:
- Personal—$4 monthly. Intended for personal use.
- Premium—$8 monthly. Intended for freelancer use.
- Business—$25 monthly. Intended for small business use.
- eCommerce—$45 monthly. Intended for eCommerce use.