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How to Run a Successful Woman-Owned Restaurant
February 16, 2018
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How to Run a Successful Woman-Owned Restaurant

As a woman entrepreneur, you’re likely always considering ways to boost business. If you run a restaurant, this is especially true. The restaurant industry is competitive, with more than 1 million restaurant locations in the U.S. With so many competitors, how can a restaurant stand out?

It may seem challenging, but there are many areas in which you can improve your woman-owned restaurant. In this post, we’ll provide five actionable ideas that will make your restaurant a major success.

Provide Personalized Service

If customers feel like they know you, they’ll be more likely to frequent your business. With so many restaurants to choose from, you must consider how you can foster customer loyalty. One way to do this is to provide a personal customer experience. As the business owner, consider walking around and greeting diners during their meals. Introduce yourself, and ask if there is anything they need. Ask customers their names, and strike up a conversation. By showing that you care about each customer, they’ll likely want to come back and receive such attentive service in the future.

Hire Women Looking to Start Their Careers

As a restaurant owner, you can hire other women looking for jobs in the restaurant industry. Take time to invest in your employees, and foster their skills. Providing opportunities to other women is important, and you could find yourself being a mentor to promising talent.

Join Organizations for Women Entrepreneurs

By collaborating with other talented women entrepreneurs, you can open your restaurant up to new opportunities. There are many business organizations that are tailored to women, and provide networking opportunities, educational courses, and even discounts!

Support Local Charities

Get involved in your community! People like to give their support to businesses that give back. In fact, 92 percent of customers expect businesses to be ‘good corporate citizens.’

As a woman business owner, you can support your community through a variety of charities. Get your team together, and choose a charity that piques everyone’s interest. Then plan a fundraiser, or other events in which your restaurant can give back to a worthy cause. In your day-to-day operations you can also donate leftover ingredients to local shelters, instead of simply discarding items. You’d be surprised at how much these donations benefit these organizations!

Turn to Social Media

It’s safe to say that social media is here to stay. Most restaurants are active on social media, and if they aren’t they are missing out on a major marketing opportunity. Build your restaurant’s social media presence by posting appetizing photos of menu items, snapping photos of your business’s interior, and sharing a glimpse into the company culture through photos of your staff, hard at work. You can use social media to garner attention from customers, and even use it as a recruiting tool.

Another way to utilize social media is to provide coupons, contests, and other loyalty-related perks. Get your followers involved, and give them actionable ways to spend money at your restaurant.

Now that you’ve read about these five helpful tips, we hope that you can grow your business. If you’re a woman restaurant owner, share your success stories with us in the comment section below!

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at marketing@forafinancial.com.
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