Four Ways to Market Your Manufacturing Business
How to Market Your Manufacturing Business:
1. Register for Industry Listings
When marketing your manufacturing company, you should try to target individuals who are seeking manufacturing services. This is typically easier than attempting to market your services to people who don’t fit your typical customer demographic, already have a manufacturer that they’re satisfied with, or simply aren’t looking for a manufacturing partner.
To get in front of interested potential customers, we suggest registering for industry listings. The people that view these lists are likely perusing them to find a manufacturer, which is why your business information should be featured. Here are a few manufacturing industry listings to consider:
- Industrial Web Directory
- PR.com’s Manufacturing Business Directory
- Thomas For Industry Directory
- IQS Directory
2. Pay for Sponsored Social Media Posts
Another way to attract interested customers is to pay for sponsored social media posts on networks such as Facebook, Instagram, and Twitter. When creating sponsored posts, you can target individuals in your geographic area that are interested in manufacturing or interact with accounts that are similar to yours. Plus, you can revise your post’s content and images depending on how successful previous campaigns are. By doing this, you can hopefully improve your results over time.
3. Start a Manufacturing Blog
To position yourself as a leader in the manufacturing industry, start a blog that covers relevant topics that your peers and customers will be interested in. You can write about industry trends, frequently asked questions from your customers, and anything else that pertains to manufacturing.
When writing well-researched, educational posts, you should also ensure that your blog is SEO-optimized. This will help you rank in search engine results, which will ultimately help your posts get seen by more readers.
In addition to writing posts on your own blog, try to write guest posts or receive backlinks on other reputable websites. This will increase your exposure and benefit your SEO efforts.
4. Start a Referral Program
An easy yet effective way to market your manufacturing business is to offer a referral program. This will allow you to take advantage of your existing client base; you can provide them with a discount for every new customer that they refer to you, and you’ll be able to gain more customers. It’s a win-win!
Be sure to market your referral program to your current customers, so that they’re all aware of this opportunity. Sending out an email newsletter, postcard, or posting about it on your social platforms are all viable ways to educate your customers about your referral program.
Start Marketing Your Manufacturing Business
Running a lucrative manufacturing business will require a clear marketing strategy. Now that you’ve read this post, craft a marketing plan that you’ll follow going forward. Make sure that you don’t exceed your marketing budget and keep track of each the leads you generate from each initiative. By making your marketing strategy a priority, you’ll be able to earn more sales and reach your ideal customers.
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.