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How Different Industries Can Make Sales on Valentine’s Day
January 31, 2019
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How Different Industries Can Make Sales on Valentine’s Day

The most romantic holiday of the year is around the corner! While many people are worried about whether they’ll have a special someone to celebrate Valentine’s Day with, you should be focused on how your small business can earn sales during this holiday.

In this blog post, we’ll provide Valentine’s Day promotion ideas tailored to various industries. If you haven’t offered special items or services on Valentine’s Day in the past, now is your chance.

How Can Your Industry Make Sales on Valentine’s Day?

1. Retail Stores

If you own a retail business, start by carrying Valentine’s Day related inventory. These items will vary, depending on the type of inventory that your store typically carries. For example, if you offer small gifts and cards, you should obviously add Valentine’s Day cards to your inventory. Make sure to ask shoppers if you can help them with gift ideas when they visit your store!

In addition, make sure to create a marketing campaign so that you can inform customers about these festive items. Advertising a Valentine’s Day sale could draw in customers but consider increasing engagement by holding a flash sale. This will keep customers on their toes, eager to see which item will be on sale next!

2. Florists

This is one of the biggest days of the year for florists! There are many Valentine’s Day promotion ideas that can set you apart from competing florist businesses. Offer same-day delivery services to local customers, take orders efficiently over the phone and via your website and provide last minute options for the poor souls who forgot about the holiday. Flowers are a Valentine’s Day staple, so don’t be afraid to try inventive initiatives this year.

3. Salons

Customers will love to treat themselves at your salon on Valentine’s Day! Provide Valentine’s Day sales so that patrons can stop in for a last-minute manicure or pick up a gift certificate for someone special. Advertise these promotions early and often, so that you’re top-of-mind to these customers. If your business is active on Yelp, consider offering a temporary discount for users who check-in at your salon. Another idea could be to hold an Instagram contest, where you pick a random follower to receive a free treatment on Valentine’s Day. There are numerous Valentine’s Day business ideas that will engage customers and encourage them to utilize your services.

4. Restaurants

Many couples like to enjoy a nice meal on Valentine’s Day, so it’s seemingly easy for restaurants to make Valentines Day sales. But to make your restaurant a hot spot for the holiday, you’ll have to put in work ahead of time. This includes creating a special menu, working on marketing campaigns and ensuring that you have plenty of staff members ready to work that day. If you’re organized, you’ll be able to ensure an efficient and successful holiday!

5. Wholesale Providers

If your wholesale business’s customers are in the retail or food industries, they may have orders they need filled prior to Valentine’s Day. Contact consistent clients and see if they need options for Valentine’s Day. To do this, construct an email campaign to keep customers updated on deadlines and offers. You might be giving them a much-needed reminder about the upcoming holiday!

6. Transportation Companies

Some patrons won’t want to worry about driving to from their Valentine’s Day plans. That’s where your transportation business comes in! Offer limousine services, or on-call rides for patrons who didn’t plan ahead. Start advertising these sales now on your business’s website and social media profiles and offer a discount to patrons who book their rides before Valentine’s Day.

Conclusion

With these Valentine’s Day business ideas, your business can cater to customers trying to celebrate this romantic holiday! There are many Valentine’s Day promotion ideas that will attract customers, so don’t be afraid to get creative. And don’t forget – February is also National Weddings Month, so you can market to your love-struck customers all month!

Have other tips for small business owners in your industry looking to make sales around Valentine’s Day? Share them with us in the comment section below!

Editor’s Note: This post was updated for accuracy and comprehensiveness in January 2019.

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at [email protected].