Top 6 Qualities That Female Business Owners Have | Fora Financial Blog
Top 6 Qualities That Successful Female Business Owners Have
January 22, 2018

Top 6 Qualities That Successful Female Business Owners Have

Women have long debunked the myth that entrepreneurship is the domain of men. Women-owned businesses made up a third of privately-held firms in the United States in 2015, and the numbers are only growing.

This will come as no surprise to females who are already running their own enterprises. Women are strong, resilient, and nurturing – many of the qualities that make leaders truly successful.

In this post, we’ll explore six of the top skills women business owners have that make them effective entrepreneurs.

1. Empathy

For years, women have excelled in care-related industries. One explanation for this is because women are generally stronger empathizers than men. To run a business in these industries, it is imperative that business owners are empathetic to their patients or customers. Without empathy, it can be difficult to work in health care and social-related businesses.

Regardless of industry, having empathy is a valuable quality to have as a business owner. Being empathetic in this role translates into better team-building and stronger customer relationships.

2. Leadership

According to research compiled by the Harvard Business Review, women were rated higher than men in 12 out of 16 top leadership qualities. These qualities included taking initiative, driving for results, and practicing self-development. Notably, the third biggest gender gap was displaying “integrity and honesty.” Not only do women possess the skills to lead, they can engender trust in the teams that they manage.

3. Multitasking

Studies show what busy moms have known for ages; females are better at multitasking!

Entrepreneurs often must wear different hats and juggle multiple moving parts when running a business. From marketing to budgeting to employee management, women business owners often do it all. Being able to toggle effectively between responsibilities gives female business owners the advantage of handling complex workloads.

4. Tenacity

Research compiled by the Pew Research Center indicate that women are underrepresented in business and public leadership – but not because they trail men in competence, toughness, or work-life balance. About 40 percent of surveyed Americans “point to a double standard for women… where they have to do more than their male counterparts to prove themselves.”

Successful women entrepreneurs persist even when the chips are stacked against them. Whether the constraints are social, financial, or cultural, successful female entrepreneurs find a way to persevere.

5. Not Afraid to Ask for Help

Women business owners aren’t afraid to turn to others when they need help. In fact, studies show that men are less likely than women to ask for help. Researchers theorize that this is because men are generally conditioned not to show vulnerability, and penalized when they do. By asking for support when needed, female entrepreneurs to are able to receive the assistance they require, which benefits their businesses long-term.

6. Collaborative

Women understand the benefits of collaboration when growing their businesses. They are more likely to form partnerships with fellow women business owners, which translates to strength in numbers. Rather than seeing each other as competitors, many female entrepreneurs strive to help other women business owners.


In her TED Talk, reporter Gayle Tzemach Lemmon argued that female entrepreneurs around the world receive less support from their communities, less access to financing, and less credit for their triumphs. Despite double standards, women-owned businesses are growing exponentially. The power of female business owners should not be underestimated!

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at [email protected].