Should My Business Offer Curbside Pickup?
However, for businesses in other states that aren’t as far along, or states that have paused reopening due to case resurgence, it may be prudent to stick with safer business plans. One of these options includes curbside pickup.
In April 2020, curbside pickup orders surged a record 208 percent compared to the previous year, with even more businesses rolling out this service since then. If your business still can’t open for in-house services, or have customers that aren’t comfortable with this, curbside pickup could be a viable option for your business.
In the post below, we’ll discuss the benefits of offering curbside pickup and provide tips on how to handle it effectively.
The Benefits of Curbside Pickup
1. Reduces Risk for Customers and Employees
Even as some states reopen, the COVID-19 pandemic is still ongoing. This means that you can’t forget that it’s possible for the virus to spread in your establishment, putting patrons and employees at risk. To lessen foot traffic, you may want to consider curbside pickup services during this time. That way, you can continue earning revenue, without risking anyone’s health.
2. Easy to Implement
If your business hasn’t previously offered curbside pickup services, it may seem daunting to implement them now. However, this isn’t the case. If your business already provides delivery or takeout options, adding curbside pickup shouldn’t be too difficult. You’ll simply need to ensure that your customers know how to place curbside pickup orders, and that your staff is equipped to safely and effectively to provide this service.
3. Many Industries Can Utilize This Service
One of the most notable benefits of curbside pickup is that a wide variety of industries can offer this service. As you likely know, many businesses have been negatively affected by the COVID-19 pandemic. Luckily, offering curbside pickup can help you increase sales and get back to business. Here are some examples of industries that can offer curbside pickup:
- Pet Stores
- Clothing Boutiques
- Grocery Stores
- Beauty Supply Stores
4. Can Be A Great Service to Offer, Even After the Pandemic Is Over
Many businesses are offering curbside pickup due to the COVID-19 pandemic. However, if this service proves to be lucrative for your business, it may be worth keeping even once the pandemic ends. Although many patrons are using this service now to keep themselves healthy, it can also be great for anyone that’s on-the-go and doesn’t have time to enter a store to place an order or doesn’t want to wait for an item to be shipped.
During these unprecedented times, it’s crucial that your business learns to adapt to the ever-changing conditions. One way to successfully do this is by offering curbside pick to your customers. Most likely, they’ll be appreciative of having another option when shopping at your business while keeping themselves safe.
Is your business offering curbside pickup? Share your tips with us in the comment section below!
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.