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7 Ways to Celebrate National Small Business Week
April 29, 2022
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7 Ways to Celebrate National Small Business Week

Whether your focus is growing your business, connecting with customers, or educating yourself on small business trends, there are many ways to take advantage of National Small Business Week (NSBW).

If you are a small business owner, this week is all about you and your contributions! From May 2nd to 6th, small businesses will get the spotlight in honor of National Small Business Week.

This year’s theme is “Building a Better America Through Entrepreneurship,” which is a sentiment that Fora Financial truly believes in; we know that businesses are the backbone of our country. 

After providing more than 25,000 small business owners to date with personalized working capital solutions, we know small businesses and are passionate about helping them succeed.

Celebrate National Small Business Week by checking out these seven tips that will help you elevate your small business and build valuable relationships in your community.

How to Celebrate National Small Business Week

1. Make it a game 

Have some fun by posting small business-themed trivia questions on your business’s social media profiles throughout the week. If you want to go the extra mile, make it a contest, and reward the recipient with a free product or service from your business.

Customers love to feel appreciated, so they’ll be excited at the prospect of receiving a prize for participating in your business’s contest!

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2. Collaborate with local business owners 

It’s important to bond with the other business owners in your community. By collaborating with other entrepreneurs, you can share insights and find opportunities to collaborate.

For example, you could co-host an event where attendees can access all participating businesses’ products or services.

Or, if you own a restaurant, invite a local ice cream parlor to serve their dessert menu at your establishment or host a block party with other neighboring businesses.

Hosting these events will be a great way to meet new customers and foster lasting relationships with other local business owners.

3. Educate future entrepreneurs 

Whether it is for a business-related class or local club, it is always great to educate young people about the importance of small businesses.

Consider hosting an information session about small businesses at a local college. By hosting this event, you’ll have an opportunity to give back to your community and mentor students. Plus, you could find some potential customers or future employees depending on your industry!

4. Offer exclusive sales

Treat your customers to sales in honor of National Small Business Week. You’ll be able to share your passion for your small business while also rewarding your loyal customers.

5. Check out the SBA’s National Small Business Week events 

The Small Business Administration (SBA) hosts various events for Small Business Week across the United States, so if there’s an event in your community, go and check it out!

If you can’t attend in-person events, they’ll also be hosting several virtual events.

6. Get personal 

It may be a national event, but you can make Small Business Week all about your small business’s success!

If you have a blog for your small business, reflect on how you started your business and how it has grown. Or, if your company is active on Instagram, share a fun throwback Thursday picture of your business’s early days.

Your customers will connect with your personal story, and it is a great marketing opportunity!

7. Take time to evaluate your business 

With the focus on small businesses across the country, take this time to assess your business’s strengths and what areas could use improvement. Whether you want to apply for a small business loan to invest in future plans or need to refine your budget, ensuring that your small business is on the right track will be a productive use of time.

Conclusion: Celebrate Small Business Success!

Small business owners have faced immense challenges over the past few years, so there’s no better time to share your story with customers and thank them for their continued support.

With these tips, you can use National Small Business Week as an opportunity to advertise your business, connect with customers, and educate yourself on small business trends.

Editor’s Note: This post was updated for accuracy and comprehensiveness in April 2022.

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at [email protected].