6 Tips to Follow When Moving Your Business to a New Location
If you’re considering a move or are in the process of one, consider these six tips for moving your business to a new location.
1. Update Your Information Online
Many consumers research new businesses online prior to making a buying decision, so it’s crucial that your online presence has up-to-date contact and location information.
When you’re in the process of moving, update your business’s website and social media accounts, in addition to listings on prominent platforms like Google and Yelp. If your business has profiles on industry-specific sites such as Angie’s List or TripAdvisor, update the location information on those sites as well.
In addition to sites like Google and Yelp, VerticalResponse has a list of 20 sites you should be listed in online. Moving is a great time to update the sites you’re already on, and add your information to the ones that you’re not.
2. Host an Open House
An open house is a great way to thank your current customers for their loyalty and attract first-time customers in your new neighborhood. Everyone loves a party, and an event with free food and prizes is even better! This is the perfect time to collect people’s contact information by having a drawing for a big prize and giving away a small discount coupon to everyone who enters.
Ultimately, an open house is a great opportunity to give back to your customers, get them interested in your products or services, and form lasting relationships.
3. Inform Your Current Customers
Depending on the nature of your business, calling your current customers and informing them of the change in location could ensure that you don’t lose existing business. You can also send an email newsletter, add it to your direct mail pieces, and post it on your website, but ultimately you should ensure that your customers know where your new location is, when you’re moving, and that their service won’t be disrupted.
4. Create a Moving Schedule
Moving requires a lot of work, so you should create a moving schedule so that you can stay as organized as possible. Make sure that you stick to the schedule so you’re not behind, and delegate tasks to your employees when possible. The Spruce recommends planning three to eight months prior to the move, depending on the size of the business.
5. Budget Wisely
Moving can be expensive. You’ll need to pay for packing materials, moving services, and temporary storage, just to name a few common costs.. It’s important to think through all facets of a move, from insurance and permits, to labor and materials. The Houston Chronicle offers tips on calculating business relocation costs, and recommend contacting service providers to ask for quotes before making any decisions.
6. After the Move
If you notice that your sales are declining after the move, it’s important to investigate why. It could be that your previous customers still aren’t aware that you moved, and you need to find new ways to contact them.
If you moved to a new city, registering with the local Chamber of Commerce can help you network with other local business owners, and help build relationships. It’s also important to save the receipts for all your moving expenses, because these costs could be tax-deductible.
Moving to a new location can bring a lot of opportunities to your business. Location is everything, and this is an opportunity for growth in space and talent. By planning ahead, you can ease the stress and financial burden of a move, and ensure that your customers aren’t left in the dust.
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.