4 Online Tools to Boost Your Social Media Marketing | Fora Financial Blog
4 Online Tools That Will Boost Your Social Media Marketing
April 30, 2018

4 Online Tools That Will Boost Your Social Media Marketing

Businesses utilize social media platforms to interact with their customers and promote their brands, products, or services. Still, not every business has a strong social media presence.

To have a good social media strategy, you must acquire the right target audience and utilize a personalized approach in reaching them. If you’re unsatisfied with your business’s social media presence, keep reading to find out about the online tools you should be using to boost your efforts.

1. Hootsuite

Hootsuite is a cost-effective social media management tool that can help your business organize and analyze social media updates. This platform offers services in different languages and can therefore accommodate any person from any part of the world. Due to this, it’s one of the leading social media tools in the world.

This tool can be integrated with all social media platforms in one dashboard, making navigation seamless. In addition, Hootsuite has a built-in security protocol that partitions spam, hackers, and unwanted posts from being published. It also provides customized reports and notifications that allow monitoring of social campaigns, reviews, and customer feedback. By utilizing Hootsuite, you can interact with your customers and followers, which will ultimately improve your social media success.

2. ManageFlitter

This a web-based Twitter management tool filters the follower ratio while maintaining the ability to acquire new followers. Through ManageFlitter, you can manage your Twitter followers and determine what your followers’ opinions are, and how those preferences relate to your brand.

This management tool has features such as:

a) PowerPost

This feature has the ability to:

– Schedule tweets ahead of time.

– View data depending on location.

– Induce followers into sharing content.

b) Search

This option allows users to:

– Manage search results.

-Track follow lists according to retweeted and frequently shared content.

– Arrange searches according to date, tweets, and followers.

c) Analytics

The analytics feature allows users to examine historic statistics on a graph, and interpret trends to determine whether the content shared has an impact on the public.

3. Buffer

Buffer is a web application tool that can be integrated with social media platforms. Using the website, you can schedule multiple social media posts ahead of time. This is beneficial because you can ensure that your social pages are updated frequently, even if you don’t have time to post in-the-moment.

This tool is easy to use, regardless of your social media sills or knowledge. In addition, it provides analytics that will enable you to determine which posts are resonating with your followers, and will show you the posts that aren’t generating engagement.

4. Sprout Social

Sprout Social is a social media management tool that can enhance communication between your business and its customers. The platform utilizes monitoring, engagement, publishing and analytics to provide users with social media insights.

The tool uses these four main approaches to achieve their goals.

  • Engagement: The site will allow you to develop personalized relationships with your customers. You can quickly respond to customer messages through the Sprout Social dashboard.
  • Monitoring: Sprout Social tracks posts and messages from the public and social conversations based on your social media content.
  • Publishing: Using the queue feature, you can schedule posts ahead of time.
  • Analytics: The dashboard shows trends that can be found in your social media content.

Sprout Social gives users a clear report on data concerning consumers’ attitudes, which is useful in improving a product or establishing great customer relations.

Choosing Social Media Marketing Tools

You might not realize it, but how you utilize social media can greatly affect your business’s sales. In fact, 78 percent of people make their buying decisions based on social media posts from companies. Due to this, you can’t afford not to market your products or services on social media. By using the four online tools mentioned in this post, you can create an easily executable social media strategy that generates business!

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

Post by:
Paul Bates is a digital marketer living in Fresno, California. He works as a digital marketer at SolidEssay and ConfidentWriters, providing academic writing services for international students. He is also a contributing author to HuffPost, TheBalance, BeeStudent, and more.
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