Marketing Tip of the Month: Revamping a Small Business Website Design
If your website looks outdated, it might be time to start a business website redesign project! You should be utilizing your website for small business customer acquisition, and this won’t be possible if your website doesn’t clearly reflect your business’s offerings, and make it easy for potential customers to take next steps.
The Fora Financial marketing team recently re-designed our website, so we have numerous tips to share. When we started our redesign process, we decided that we wanted to give our site a fresh new look, while providing expansive material for our small business customers. It took a few months, but we’re happy to now have a better website for our customers to use.
Undergoing a business website redesign requires a lot of time and effort, but it is certainly worth your business’s future. Read Fora Financial’s top six small business website design tips here:
1. Look at other websites: Before you start your small business website design plan, check out other business’s websites. Consider what you like and dislike about these sites. You may get helpful ideas that you can implement on your own website. In addition, do research on website best practices; this will help you confirm that you aren’t breaking any must-know rules.
Assessing other sites will help you create a website for small business success!
2. Review your current site: If you’re interested in redesigning your website, chances are there are certain components of your existing website that you’re unhappy with. Is your home page lacking direction? Or maybe you don’t have separate pages for your different products or services? Look at your site through a critical lens, and encourage your team to do the same. You’ll be able to determine what you should add or change on your new and improved website.
3. Optimize your site for search engine optimization (SEO): Redoing your business’s website provides the opportunity to incorporate search engine optimization. By doing this, your website will be more likely to appear in search results for keywords that relate to your business. Read up on SEO so that you can follow best practices when writing content for your website.
4. Keep your customers in mind: When working on your website, you should always be thinking about what will benefit your customers. How can you make their experience on your business’s website as seamless as possible? Make sure that you have a clear website menu, search feature and contact page. These are just a few of the must-have components that will make navigating your website easier for customers.
5. Ask for outside opinions: Once you finish your redesign, ask other people to critique your new site. They can provide insight on areas of your site that you may not have noticed. Keep a list of their feedback, and meet with your marketing team to discuss any additional changes you may want to make.
6. Market new site once it goes live: Finishing your small business website design project is exciting – but the work isn’t over yet! Make sure that your customers are aware of your updated website by creating a marketing plan. Post on social media, write a press release and include in-store marketing (if your business has a physical location). These efforts will ensure that future and existing customers check out your new site.
Redesigning a website is not a simple project. It requires attention to detail, creativity and hard work. Once the project is complete, though, you’ll be satisfied to know that you have a highly functional website that customers can rely on!
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.