Marketing Tip of the Month: How to Gain Positive Press for Your Business
Strategies for Receiving Press Coverage for your Business
Contact local publications
At local newspapers, magazines and other news sources, there are many editors scrambling to find subjects to cover. Why not make their jobs a little easier by pitching stories about your business to them?
To do this, research these publications, and study the angles of the stories featured in their articles. This will help you when contacting editors from local publications. If you pitch articles about your business with angles that you think they’ll like, you’ll be more likely to get a response.
If a local publication prints a story about your business, make sure to promote the content. You can do this by printing the article and displaying it in your store, or sharing a link to the online version to your website and social media profiles. The author will appreciate the promotion, and it will give your business more publicity.
Contact industry publications
Regardless of your business’s industry, there is likely at least a few publications related to your type of industry. For instance, if you own a restaurant, you could contact publications or websites that focus on your trade. Even if they don’t cover news stories about individual restaurants, you could have someone from your marketing team write a guest post for them, or provide a quote for one of their stories. It is important to get creative in how you contribute to these publications – if you get your restaurant featured, then this is a win!
Reach out to public relations firms
Have a story that you want to share? Contact a public relation firm, and ask if they’d be promoting it. To start, you should craft a list of public relations firms. Contact these companies, and determine what their pricing options are. If you’re serious about getting publicity for your business, working with a public relations firm might be a worthwhile investment. They’ll be able to create a strategy for your business to follow, and can connect you with relevant contacts.
There are many ways to make a difference in your small business’s community. Aside from the fact that it is important for you and your employees to give back to your community, it can also serve as a source of positive publicity.
Here are just a few ideas you can pursue:
- Sponsor a little league team
- Participate in local charity events
- Partner with local mentorship programs
- Donate items to nearby shelters
By investing in charitable causes, you’ll be helping individuals in need while enhancing your business’s reputation. If patrons recognize your business as being invested in the community, they’ll be more likely to frequent your business.
Encourage customers to share their experiences
If you want to win new customers, or simply promote your business’s brand, the best press you can get is from your customers. They know your business, and can attest to the quality of the products or services that you provide. So, you can ask them for customer testimonials, or encourage them to leave feedback on your social media profiles and online listings, like Yelp or Foursquare.
Start Getting Press for Your Business
Leveraging the power of positive publicity can strongly benefit your business. You can improve your reputation and gain sales, among other advantages. After reading this post, we hope that you’ve been able to brainstorm some ways that your business can receive affirmative publicity. If you have any tips for your fellow business owners, share them with us in the comment section below!
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.