Marketing Tip of the Month: Create a Twitter Marketing Strategy
Utilizing social media tools is an excellent way to reach out to existing patrons, attract new customers and advertise your products and services. Twitter is an example of a social media tool that can enable you to connect with audiences you would not normally be able to reach through traditional marketing strategies.
In this marketing tip of the month post, we delve deeper into how you can start using Twitter for business to broaden your marketing strategy and generate more revenue.
1. Expand your audience: With more than 313 million users, Twitter is a massive forum that can help you communicate offers to prospective customers. Twitter is especially beneficial if you feel as though you have already exhausted local opportunities available for attracting customers including tradeshows, networking events and traditional print advertising. In this case, consider utilizing a Twitter marketing strategy to cast a wider net to capture new customers who may not otherwise hear about your services.
According to Twitter, 66 percent of users have discovered a new small or medium-sized business (SMB) on Twitter, and 69 percent of users have purchased from a SMB because of something they saw on the platform. These numbers clearly demonstrate the potential of Twitter to increase your bottom line. To expand your audience through Twitter, tweet frequent updates about your business. You can share information about your products or services, industry news or anything else that your customers will relate to. Plus, if you really want to reach more users, you can try sponsored tweets. This paid option allows you to target users that you think will enjoy your content.
2. Interact with customers: According to the Ivey Business Journal, a second way to ensure an effective Twitter marketing strategy is to use the tool to actively engage with and listen to customers. If customers are unhappy with services they receive, the message is not only spread to neighbors and peers, but also to online users. Ensuring your business has an online presence and you are actively using Twitter for business will allow you to immediately respond to any negative feedback written by a customer. To guarantee that you never miss a mention of your business, use Twitter’s Advanced Search feature. Even if they don’t tag you by using your handle, you’ll be able to find and respond to these mentions. Showing publicly through Twitter that you care and are willing to do what it takes to address your customer’s concerns will work in your business’s favor.
3. Create B2B relationships: A third business Twitter tip to implement into your marketing strategy is to use Twitter for creating mutually beneficial business-to-business (B2B) relationships. Most business’s success cannot occur without the valuable relationships it builds with suppliers, manufacturers, transportation firms, retail outlets and more. If you are in the market for a new partnership, consider posting about it on Twitter.
Additionally, if you are a consulting firm or any type of business where your clients are other businesses, Twitter is an excellent tool for reaching out to these firms. Using Twitter to share relevant industry data or other information that would be helpful to these prospective clients will allow you to effectively start and manage that longer sales cycle in which clients do not immediately commit. This way you can continue to build stronger ties with these companies until partnerships are formed.
Overall, executing a Twitter marketing strategy could bring your business from a small local market to one that is much broader and more fruitful. Considering the power of forming online relationships with your customers and partners is something that all businesses should do if they are looking to grow in today’s technological marketplace. Do you have other business Twitter tips to share? Let us know in the comment section below.
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.