February 25, 2020
The 10 Best Link Building Strategies for 2020
In a world of white hats and black hats, there's ample discussion surrounding inbound link generation. However, the tried and true methods to do so aren't often divulged. This is surprising, as link building strategies aren't as challenging to implement as most businesses realize. Link building (the right way) can be thought of similarly to social media marketing. If you provide stellar content, and you get this content to the right audience, expect them to share. With this information in mind, below is a quick primer on link building and our best strategies for 2020.
What Is Link Building?Inbound links, more commonly known as backlinks, are a form of off-page search engine optimization. In the link building process, you're essentially “earning” links from other sites that lead to your content. The person who receives the link refers to this as a backlink. These can be either nofollow or dofollow links. Dofollow is the most coveted, as they provide stronger “link juice”. Backlinks, however, differ from outbound links and internal links. An outbound link points to an external website. An internal link is a link from a website to a different page on the same site, like this. Strong backlinks work to perform two beautiful tasks for your web properties: traffic and rankings.
- Quality link building drives traffic to your site:
- Link building assists greatly in ranking high for keywords:
How Do Link Building Strategies Fit Into Your Marketing Plan?Link building is often referred to as “off-page SEO.” As should be expected, this process should take place once you have your website adequately built and live. It’s not best practice to put the cart before the horse. In a way, your website is the foundation of your business's “house.” On-page SEO can be considered the walls, while off-page SEO and link building is the roof. Altogether, they provide your website visitors, or house guests, shelter to feel safe about the products or services you provide.
The Best Link Building Strategies For 2020While there are ample link building strategies you can incorporate into your marketing plan, some are better than others. This is because some strategies have lasted the test of time; these strategies are typically considered far more “white hat” than alternatives.
Link Out To Other Sites On Your SiteBlogs were developed to be social tools. The more you link to other sites, the higher the likelihood that another blog will reciprocate. In addition, it’s impossible to cover every topic on your blog, no matter how targeted your niche. For this reason, it makes perfect sense to leverage the vast wealth of the Internet’s resources. These services to make your website visitor’s experience far more informed and effective.
Perform Guest Post OutreachThe first thing you need to do to perform strong guest post outreach is to write a stellar blog post. Instead of posting it to your website, shop it around. Find blogs inside your niche (or cross-niche for an added challenge). Next, ask them if they'd like to post your content as a guest post in exchange for an inbound link. If a webmaster accepts, ensure that the link they place to your site has the anchor text preferred. Are you unsure where to look for guest blogging opportunities? Google phrases such as “write for us + [your-niche]” to find opportunities in your specific market. This guide from Backlinko has a very in-depth protocol for guest posting.
Complete “Expert Roundups” To Butter Up Strong AlliesExpert roundup posts are incredible tools for building influencer relationships. Yes, these expert roundups might not provide a vast number of inbound leads or links off the bat. However, developing influencer relationships will assist in obtaining stellar backlinks from reliable sources later on. After you find contributors for these roundups, you can reach out to them later for guest posting opportunities. Be sure to thank them for their previous expert roundup contribution, so they remember that you featured them. Most likely, they'll want to return the favor! Here are two great expert roundups we've found about this topic:
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