9 Email Marketing Tools for Small Businesses | Fora Financial Blog
10 Email Marketing Tools That Can Help You Grow Your Business
October 30, 2018

10 Email Marketing Tools That Can Help You Grow Your Business

As a small business owner, email is one of the most efficient and cost-effective marketing tools available, because it allows you to directly contact your current and potential customer base while giving you full control over your content and communication strategy. To make this even easier, there are numerous email marketing services that can help you successfully design and execute your campaigns. However, since there are so many options, choosing the best one for your business may feel overwhelming. Since each service is priced differently and has a unique set of features, we’ve compiled a list of ten popular and highly-rated email marketing tools to help you narrow down your options.

Check Out These Helpful Email Marketing Tools:

1. Moosend

Moosend is an awarded Email Marketing and Automation platform that combines a user-friendly interface with advanced features that don’t break the bank. The company prides themselves on their intuitive drag-and-drop campaign editor, which allows you to easily customize your campaigns. They also offer real-time analytics and advanced list segmentation across its pricing plans. This way, you can rest assured that you have laser-targeted the right audience for you.

Streamline your Email Marketing and Automation strategy with Moosend’s “forever FREE” plan for up to 1,000 subscribers which also allows you to send unlimited email campaigns (and you get access to all features). For their bigger customers, Moosend offers subscription plans for as low as $10/month.

2. Constant Contact

Constant Contact is one of the largest and fastest-growing email marketing services available. Its user-friendly features include customizable templates, easy contact management, and real-time tracking tools to see who’s opening, viewing, and sharing your emails and posts. The company offers live chat, email, community support and a library of resources to address your questions and technical issues. You can test the service for 60 days free of charge. After that, pricing starts at $20/month.

3. MailChimp

MailChimp is a great option for new businesses with limited budgets, as the service offers a free plan for startups. MailChimp’s easy-to-use design tools allow you to craft professional-looking emails in minutes, and its support team and personalized analytics can help you improve your campaigns to increase your response rate. To raise your usage limits or add features to the basic plan, pricing starts at just $10/month.

4. HubSpot

HubSpot offers software for marketing, sales, and customer service with a free customer-relationship management (CRM) tool at its core. While its array of services allows for detailed and insightful analytics, HubSpot tends to be one of the more expensive options available, making it out-of-reach for many new businesses. Its Starter package starts at $50/month, but prices quickly jump if you want access to HubSpot’s more sophisticated features.

5. Drip

Drip is a powerful email marketing platform, particularly if you’re an eCommerce business, blogger, or marketer. It’s one of the most beginner-friendly tools available and integrates with most popular website builders, making it easy to add sign-up forms to your website and grow your contact list. Customer support options include live chat, Webinars, automation training and a library of free guides. After your free trial, plans start at $49/month.

6. GetResponse

GetResponse offers advanced formatting options so that your emails look good whether they’re viewed on a computer or mobile device. With its dynamic content feature, you can segment your contact list and send relevant, highly-personalized emails to your customers. GetResponse also integrates with most third-party lead-generation software for a seamless process. The service provides real-time email tracking as well as dedicated account manager support. After a 30-day free trial, pricing starts at $15/month.

7. AWeber

AWeber is an extremely popular email marketing service, offering a wide range of tools to small and mid-sized businesses. Its drag-and-drop campaign editor allows you to build email automation flows and tag subscribers to receive personalized content. AWeber easily connects with other online tools like PayPal and WordPress and provides you with detailed email tracking data. Customer support is available seven days a week. After a 30-day free trial, plans start at $19/month.

8. ActiveCampaign

ActiveCampaign combines email marketing, automation, and sales tools with a built-in CRM. In addition to allowing you to segment your contact list based on their locations, behaviors, and social data, ActiveCampaign collects additional information about your contacts using only their email addresses. You also have the option of sending SMS messages as part of your marketing campaign. ActiveCampaign offers free migration if you’re currently using a different platform, and plans start at $17/month.

9. iContact

A true all-in-one solution, iContact offers graphic design and custom email templates, social content and copywriting support, and an in-house service team to help you accomplish your marketing goals. Its easy-to-read dashboard displays key metrics to track and improve the success of your email campaigns. Additionally, iContact prides itself on its customer service, promising that a member of its support team will answer your phone call on the first ring. The Essential package costs $32/month, while the Professional package is $99/month.

10. EngageBay

EngageBay is an all-in-one marketing automation platform. Their marketing automation tools and workflow builder can help you design custom email campaigns. With EngageBay, you’ll get free email templates, landing pages, inline forms, and many more for your email marketing needs. You can also use autoresponders, drip email, automated workflows, and more to optimize your email marketing campaigns. After their free trial, basic plans start at $7.79/month.

Start Investing in Email Marketing Solutions!

According to the Data & Marketing Association, email marketing is repeatedly the number one digital channel in terms of return on investment. To get the most out of your email marketing strategy, it’s important to choose a tool that works with your business model, customer base, and budget. Since most services offer a free trial before committing, it may be helpful to test several to determine which one ultimately serves your needs most effectively.

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

Andrew Paniello
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Andrew is an experienced writer with a degree in Finance from the University of Colorado. His primary interests are investing, entrepreneurship, and economics.
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