How to Create Content That Gets Backlinks
In this post, we’ll provide five ways to create content that generates backlinks for your small business’s website.
1. Use your own data
Bloggers and content marketers are obsessed with producing research-backed content to establish authority. Therefore, if you want to write content that includes valuable data (ex. industry statistics, survey results, graphs), then people who are interested it could be compelled to link back to it. If you refer to third-party sources in your content, then they’ll link to only those sites, as they’re the original source.
According to a study by BuzzSumo, people actually prefer to link to data-backed content that gives new or unique insights. See what I just did? I wanted to give you a useful piece of information, but couldn’t do it without linking to the original source.
2. Write a great headline
The title is the most important aspect of your content. It not only appears as the page title in search results, but also as prominent post headings in social media feeds.
Here are some tips to improve your headlines:
- How you say it is more important than what you’re saying.
- Long headlines that give some information are more effective than short ones that provide nothing of value.
- Specific headlines are more eye-catching than general ones.
If you need help crafting headlines, utilize CoSchedule’s free headline analyzer. The tool automatically analyzes your headline and grades it on a scale of 0-100, with anything above 70 being outstanding.
We suggest editing headlines until you’re confident that it will attract readers. Try out different phrases, catchy words, and new angles to persuade your readers to click on it.
3. Write content that’s interesting, actionable, and unique
It isn’t uncommon to come across poor content online. For example, if you search for a topic that’s not trending, you could find poorly written articles on sites that haven’t been updated in years. Surprisingly, they still end up in search results because they’re the best content available for that topic. That presents a huge opportunity for your business!
If you want to earn links, provide relevant, educational content. By providing a fresh look into an old blog post topic, you could earn backlinks, and outrank out-of-date content.
We also suggest giving it a personal side by sharing your own experience. This will make your content unique.
In addition, provide actionable tips or steps that readers can follow. Ultimately, if readers can’t take away anything from your article then it’s unlikely to be read, shared or linked to.
4. Use original visuals
Visuals play a crucial role in persuading people to read your article. In fact, Xerox found that visual illustrations can increase the number of people who read your post by 80 percent.
However, as mentioned above (point #1), when you use visuals in your content, they should be original. If you use original visuals in your article, websites use it will have to link back to your site.
Here are some examples of visuals to include in your content:
- Quote visuals
- Graphs and charts
- Presentation slides
- Images and illustrations
There are plenty of free online tools like Canva and Piktochart that you can use to quickly create visuals. In fact, many of them even provide professionally-designed templates to easily generate visual content.
5. Produce evergreen content
Although social media is flooded with news articles, they lose relevance quickly. For example, people won’t link to today’s news article in the future, unless it provides insight into a current news issue or story.
That’s why it’s essential to create evergreen content (like this post) that remains relevant and attracts links for a long time. See for yourself.
Even though a New York Times article gets more than 3,600 shares on an average, it gets only 7 backlinks. A HubSpot post, on the other hand, can attract more than 24 backlinks!
Here’s a quick checklist that will help you produce link-worthy content for your small business:
- Write a catchy headline
- Include original data. Even if you refer to third-party websites, use authoritative sources.
- Make the content unique and interesting.
- Provide actionable takeaways for the reader.
- Use original visuals.
- Write about evergreen topics instead of trending ones.
If you find these steps to be time-consuming, remember that creating relevant content can provide you with backlink opportunities for years to come. Commit to providing helpful content to your readers, and you’ll reap the benefits!
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.