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The Best Business Marketing Blogs
August 17, 2018
Best-Business-Marketing-Blogs

The Best Business Marketing Blogs

When running a small business, one of the most important aspects is marketing. It’s crucial that you’re able to successfully promote your company’s products or services, which is why you should research the latest marketing trends for small business owners.

Due to this, we’ve compiled a list of the best business marketing blogs that you should check out. From SEO experts to social media masters, we’re featuring the top business marketing blogs, and hearing from their teams about their best marketing tips and the blog posts on their sites that you need to read.

Top 10 Business Marketing Blogs to Read:

1. The ContentKing Blog 

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About the Blog:

The SEO field is rapidly evolving, and you need to stay ahead of the competition. There’s plenty of incorrect and outdated information out there. That’s where ContentKing Academy comes in.

ContentKing Academy is where our in-depth SEO reference articles and actionable guides live. All are backed up and reviewed by leading SEO specialists. We write posts about recent developments on our blog and in-depth SEO articles that are constantly being updated on ContentKing Academy.

One Marketing Tip Every Business Owner Should Know:

SEO isn’t a simple trick. It requires dedication, hard work, and patience. Develop an SEO strategy and stick with it. Changing it every few months means you don’t have a strategy, which will be a waste of time.

The Team’s Favorite Post on Their Site:

Our favorite blog post is about diagnosing and fixing your Google ranking drop. Lots of people frantically start making changes when their rankings drop, but it’s imperative you have a structured way to diagnose your ranking drop and exclude as many reasons for the ranking drop as possible to pin point the origin of the drop. That’s exactly what we describe in our article.

2. The Marketing Eggspert Blog

 

Egg-Marketing-PR-Logo

About the Blog:

The Marketing Eggspert Blog covers content marketing for small businesses, providing how-to tips, best practices, and case studies.

One Marketing Tip Every Business Owner Should Know:

Every business owner should understand the power that content marketing holds. Even if you don’t feel competent in writing your own content or don’t have time to do it, investing in a content marketing firm is one of the best investments you can make for your business.

The Team’s Favorite Post on Their Site:

This blog post which provides tips for finding blog resources. It includes great advice you can apply instantly, which is what our blog is known for.

3. SEO Blog by Ahrefs

Ahrefs
About the Blog:

Ahrefs’ blog is an online marketing blog that publishes detailed tutorials, case studies, and opinion pieces from marketing practitioners and industry experts alike. The Ahrefs’ blog team’s goal is to help people get better at SEO and marketing.

One Marketing Tip Every Business Owner Should Know:

Write about topics with organic search traffic potential. That’s how we increased our blog traffic by 1,136 percent in less than 3 years.

The Team’s Favorite Post on Their Site:

This guide to local SEO. It’s the longest post written by Joshua Hardwick (Head of Content for Ahrefs) at 8K+ words!

4. Buffer Blog

buffer-logo-dark

About the Blog:

Buffer’s social media blog covers the latest social media tools, analytics, and strategies for Twitter, Facebook, and more.

One Marketing Tip Every Business Owner Should Know:

We definitely recommend using different copy for each social network to help ensure that your content stays fresh and reaches the maximum amount of people on social media. Using specific hashtags that work best on each network is a great example of this, as well as experimenting with various lengths, wording, and copy style for each network.

The Team’s Favorite Post on Their Site:

A recent post about social media engagement and why it’s a vital part of any social media marketing strategy.

5. Single Grain Marketing Blog
Single-Grain-Marketing

About the Blog:

As a digital marketing agency, Single Grain focuses on growth, ROI and results for our clients (marketers, entrepreneurs, SMB owners and large enterprises) – and that info is what makes up our blog. Every week, we write about the latest advancements and updates in digital marketing, how-to and step-by-step articles, and beginner’s guides in all areas of marketing, including SEO, PPC, content and video marketing, sales and marketing funnels, conversions, link building, customer acquisition and AI/machine learning.

One Marketing Tip Every Business Owner Should Know:

Marketing is about building a relationship with a potential customer. You can’t go on a date and ask someone to marry you; much the same way, you can’t send cold emails to people asking them to buy the highest-ticket offer. Start by figuring out pain points and how to provide valuable enough content addressing those points that they’ll want to subscribe to your blog or download a lead magnet. From there, a series of micro-commitments (e.g. signing up for a webinar and actually attending it or buying a small item) will build the engagement necessary to move them toward the high-ticket item.

The Team’s Favorite Post on Their Site:

A favorite article on our blog is The 10 Most Powerful SEO Tactics for 2018. SEO techniques change on a dime – and the worst part is that you might not even know it. Hacks that worked as recently as 2016 aren’t just obsolete now, but they may even hurt your website’s rankings. This article not only explains what you need to know about effective SEO tactics in 2018, but we update this piece every year to ensure that it continues to stay relevant.

6. The CoSchedule Blog

Coschedule-logo-orange

About the Blog:

The CoSchedule Blog publishes comprehensive how-to content that helps marketers do their best work.

One Marketing Tip Every Business Owner Should Know:

You don’t have to be active on every channel and platform out there. Start small and focus your efforts in just a few areas at first. Then, once you start to see success, add more complexity to your strategy and execution. For example, to begin, you might start by building a website, an active social media presence (on one or two networks), and maybe an email newsletter. Over time, you might add a blog and develop a more robust content and SEO strategy. Whatever you do, it’s often better to excel at fewer things, than to spread your resources too thin, or give in to the feeling that you need to chase every shiny object thrown at you by the marketing industry.

The Team’s Favorite Post on Their Site:

Our post on best times to post on social media, primarily because it’s easily our highest-trafficked post. It addresses a simple question that has a lot of complex answers that are tough to nail down in concrete terms but helps give readers good data-backed starting points to draw their own conclusions.

7. The Hatchbuck Blog

Hatchbuck-Logo

About the Blog:

The Hatchbuck blog is a sales and marketing technology blog for small-but-mighty sales and marketing teams. We focus on topics ranging from marketing automation and email marketing to driving traffic to your website to hiring the right players on your sales and marketing team.

One Marketing Tip Every Business Owner Should Know:

There’s no silver-bullet when it comes to sales and marketing. It’s a combination of all the small details that drive success. Consistently testing and measuring what works – whether it’s the lead channels you’re using, the messaging on your website or the cadence of your email campaigns – is going to help you grow exponentially.

The Team’s Favorite Post on Their Site:

16 Skills That Make You a Proficient Digital Marketer. This is a great post not only for marketers who want to be super employable, but also for business owners or marketing managers looking for the type of talent they should be adding to their team.

8. The Moz Blog

Moz-Logo
About the Blog:

The Moz inbound marketing and SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand marketing. The Moz Blog brings together the industry’s top wizards, doctors, and experts to share their best advice, research, how-to post, and insights — all in the name of helping you level-up your SEO and online marketing skills.

One Marketing Tip Every Business Owner Should Know:

Don’t underestimate the importance of Google reviews. Encourage your customers to write reviews and respond quickly as the business owner. Also, all great local marketing starts with accurate listing information in Google My Business.

The Team’s Favorite Post on Their Site:

The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients: The Buy Local movement is here to stay and growing — and its benefits to your local clients are almost endless. Learn how you can harness its power and use Buy Local to help your clients see success.

9. Duct Tape Marketing Blog

duct-tape-marketing-logo

About the Blog:

The Duct Tape Marketing Blog publishes content on small business marketing ideas, as well as tips and tricks from John Jantsch and the Duct Tape Marketing Team. The content covers a variety of marketing-related topics including SEO, marketing strategy, lead generation, mobile, and local marketing.

One Marketing Tip Every Business Owner Should Know:

It’s essential to narrowly define and understand your ideal client. As a business owner, time isn’t something you can afford to waste. To qualify potential clients, make sure your content addresses problems that your target audience is experiencing. This will help you attract the right types of leads and will help you avoid spinning your wheels. You should only set up appointments if you are positive they are a good fit for your business.

The Team’s Favorite Post on Their Site:

People in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best has a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to the growth of their company (or simply don’t know where to start to do that). This article discusses a few areas that will help you get started with your marketing efforts.

10. DIYMarketers

DIY Marketers Logo

About the Blog:

DIYMarketers educates and informs small businesses on the latest marketing strategies and technologies available. Learn the latest strategies in video marketing, reputation marketing, content creation, mobile marketing, social media and much more. Stay ahead of your competition!

One Marketing Tip Every Business Owner Should Know:

Every business owner should know that they are actually in the marketing business.  Your product or service is what you sell, and marketing is what brings you customers.  Don’t look at marketing as a department or function or cost center, look at marketing as a customer generating machine.

The Team’s Favorite Post on Their Site:

During the holiday season, main street retailers are buzzing with business, but after the holidays are over, how do you drive foot traffic to your store?  This article outlines 25 low-cost marketing tips.

Do you read any other business marketing blogs? Tell us about them in the comment section below.

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at [email protected].
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