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9 Content Tools for Small Business Owners
September 06, 2017
9-Content-Tools-for-Small-Business-Owners

9 Content Tools for Small Business Owners

September 06, 2017
When marketing your small business, it is important to consider how you can create engaging, informative content. Not only can it improve your conversions, which will help your business grow, but it can also set you apart as a resource. Still, crafting content takes time, effort and even money. Luckily, we’ve compiled a list of nine websites that make it easy to tackle content marketing!

Mastering content with online tools:

  1. Buffer

With free and paid options, Buffer allows you to organize your content marketing strategy. Plus, the site delivers statistics on your social posts’ performance. This can help you optimize the content you put online by avoiding the kind of posts that are less successful, and modelling future strategy based on popular updates.

  1. Upwork

As a business owner, you probably don’t have time to create content yourself. That’s where Upwork comes in. This site is full of talented freelancers who you can hire to complete your content projects.

  1. HubSpot Blog Topic Generator

To remain relevant, you’ll need to create content on a regular basis. No matter how skilled you and your team are at marketing, sometimes you’ll run out of fresh ideas. When this happens, HubSpot’s Blog Topic Generator can come to the rescue. Simply type in nouns relating to the topic you want to write about, and the generator will provide multiple blog titles!

  1. Emotional Marketing Value Headline Analyzer

The best content is designed to evoke an emotional reaction from the reader. When they connect with a piece, they’re more likely to share it with others. With this in mind, you can use the Emotional Marketing Value Headline Analyzer to see how readers will potentially react to your proposed headline.

  1. Buzz Sumo

It’s time-consuming to search for new content ideas. To eliminate this problem, use Buzz Sumo to search for topics related to your industry, and see what’s performing best at the time of search. By doing this, you can tailor your content based on trends, and consistently stay ahead of competition.

  1. Inbound

If you want to write great content, you should read compelling articles related to your industry. Inbound can save you time by sending you content that’s relevant to your business. All you have to do is type in what you’re looking for, and the site will send you pertinent links.

  1. State of Writing

When writing content, you may need assistance with grammar, writing style and other editing best practices. Naturally, many writers search for these answers online. However, there are thousands of results with every search engine, which makes it difficult to know which one you should trust. That’s why you should use State of Writing, which offers a list of the best editing and writing websites. You won’t have to trawl through multiple results to find the one with the information you’re looking for – this website has already located a database of reliable sites.

  1. Yoast

Yoast offers a wide array of plugins for WordPress that make blogging easier. These include live blogging features, SEO tools that scan and rate your text before publication and much more. Yoast provides everything you need to make blogging simpler and more effective.

  1. Contently

With Contently’s data, you can analyse the mechanics of your content, and see what works and what doesn’t. You can track exactly how your content is performing, and see who’s interested in what you have to say. It’s important to keep track of your blog’s performance, so that you can revise your future content strategy based on past results.

These nine websites will allow you to generate better content and ensure you get the conversions you need. Do you have other content suggestions for small business owner? Let us know in the comment section below.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

gloria kopp
Guest Post by: Gloria Kopp
Gloria Kopp is a digital marketer and a content writer at Paper Fellows. Besides, she is a regular contributor to such websites as Engadget, Huffington Post, Resumention, etc. Gloria is also an author of Studydemic educational blog where she shares her experience and tips with students and educators.
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