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Seven Must-Know Tips for Writing B2B Marketing Content
February 07, 2018
Writing-B2B-Marketing-Content

Seven Must-Know Tips for Writing B2B Marketing Content

Content marketing is the marketing strategy of the century, and it’s infiltrated every aspect of our lives, whether you’re reading articles on your phone on the way to work or perusing blog posts at home.

However, this all refers to customer-based content, so what happens if you want to reap the benefits of content marketing as a B2B company?

Of course, it’s completely possible, but there are a few things you’re going to need before you get started. Here are ten essential tips to get you off on the right foot!

1. Build Your Marketing Team

It’s possible to produce B2B content by yourself, but it will be easier if you have a marketing team that can handle writing and editing content. Consider hiring marketing professionals who can focus on crafting B2B content that will help you increase business sales.

2. Create Compelling Stories

The best way to connect with your audience is to share engaging stories in your content. In these stories, you can identify a problem that your products or services solve, as well as characters that your target market can relate to. By doing this, you’ll convince readers that your business can be beneficial to them.

3. Write for Scanners

It is important to remember that most people read content while on-the-go. Due to this, you should be aware that some readers will skim content, and won’t take time to read the entire post. So, you should ensure that the format of your content is digestible and can be understood by readers who are speed-reading the post.

4. Produce Concise Content

When producing B2B content, it can be tempting to trail off on a tangent. It is important to remember that your B2B clients are busy people, and they likely won’t read your content if it is long-winded. To avoid this, when editing your content, try to make it as concise as possible. Your readers will thank you!

5. Proofread Your Content

Most likely, you won’t create a perfect piece of content when writing your first draft, which is why it’s so important for you to re-read it prior to posting.

You can do this independently, or you can hire an outside firm like Scripted or Crowd Content who can edit content on your behalf.

6. Use Calls to Action

If you want to use your content to produce sales, you need to provide your readers with actionable next steps! Just like B2C content, include calls to action within your content so that your readers know exactly what they should be doing next when they have finished reading your content.

7. Grab Attention with the Headline

The most important aspect to remember when creating content is that whether you’re sharing it in an email or on your social media profiles, the headline has to grab readers’ attention. Be sure to spend a proper amount of time in writing your headlines for maximum impact. To learn how to write engaging headlines, check out WordStream’s tips here.

Get Started

Now that you’ve reviewed these seven B2B content tips, we hope that you’ll be able to generate appealing B2B content. If you have B2B marketing tips of your own, let us know in the comment section below!

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

Jennifer-Scott
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Jennifer works as online editor at Best Australian Writers. Also, she is a business developer that works in different areas of education, technology, security and various types of online marketing. Prior to business developing Jennifer was consultant at Deloitte, and managed security services provider and developer of a wide range of security solutions.
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