How to Use Working Capital for Your Online Business | Fora Financial Blog
How to Use Working Capital for Your Online Business
August 08, 2016

How to Use Working Capital for Your Online Business

If you run an online business, consider pursuing additional working capital! From investing in new technologies to increasing marketing efforts, there are many ways that your business can benefit from having extra cash on-hand. Check out this post and see if your online business could use improvements in any of these areas.

Running an online business is an exciting venture, but one that also comes with many challenges. Because your company is solely based online, you need to be even more diligent about managing and growing your business. That’s why working capital can be so beneficial; it can help you afford various upgrades that you may not be able to pursue otherwise. Check out these online business tips, and try them out with additional working capital!

1. Stock up – If your business carries inventory, it is important that your online business is fully stocked! Due to this, you should use working capital to purchase the inventory that your business sells. If you’re looking to make a change, consider using it to purchase new products that may help make your business become even more versatile.

2. Concentrate on your customers– Since you’re only communicating with customers over the phone or computer, you’ll want to make sure you’re using top-of-the-line customer service software. By investing in a customer service platform, where you can track orders, respond to complaints and inquiries and have record of customers you’ve interacted with, you’ll be able to build relationships.

3. Get tech-savvy – Utilizing technology for business is especially important when you’re running an online business. There are many ways to use technology to amplify the quality of your business’s services. For instance, you could create a smartphone app, so that customers can easily place orders while on-the-go. Another idea is updating your website to have live chat features, so that you can provide better customer support. Streamline your selling process by integrating inventory management technology, making ordering and stocking a breeze. If your business doesn’t carry inventory, it may still be useful to introduce an order management system, so that you can keep track of all of your business’s transactions.

4. Marketing matters – Since your business doesn’t have a storefront or physical location, you’ll need to work even harder to spread the word about your online business. Utilize a small business loan so that you can pay for digital marketing campaigns, social media advertising and other online efforts. Running an online business requires even more promotion than a business with a storefront, so get creative when it comes to marketing initiatives.

5. Hire the best employees – When running an online business, you’ll need hardworking employees to make your business a success. If your business is understaffed, and you’re struggling to fill orders and meet customer demands, consider using working capital to hire some additional help. This way, you’ll be able to make more sales, and focus on other aspects of your business.

With these online business tips, and the help of working capital, you’ll be able to expand your business’s operations. Let us know in the comment section below how you’d like to use working capital to improve your online business!

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at [email protected].
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