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How to Use Business Funding Amidst COVID-19
May 27, 2020
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How to Use Business Funding Amidst COVID-19

Over the past few months, small business owners have had to shift their goals due to the COVID-19 pandemic. Perhaps your business had to shut its doors and is preparing to reopen, or you’ve remained operational with safety guidelines in place. Regardless of your business’s situation, it may be prudent to pursue business financing during this challenging time.

Once you procure a business loan or grant, you’ll need to determine how you can best utilize this financing. This may be a combination of revenue generating investments, safety measures, and industry-specific costs.

However, every business’s needs will be different, especially depending on where your business is located. To see how your state has been affected, check out our COVID-19 resources page.

In this post, we’ll provide suggestions on how your business can utilize a loan during the COVID-19 pandemic. Keep reading to learn more!

6 Ways to Use a Loan During the COVID-19 Crisis

1. Invest in Safety Items for Your Employees

For your team to return to work, they’ll likely need items such as masks, gloves, shields, or industry-specific safety items. Most likely, you didn’t already have these items on-hand, so you’ll need to invest in inventory now.

2. Pay Your Bills

Since the onset of the COVID-19 pandemic, many businesses have experienced a slump in sales, largely due to the shutdowns. Due to this, it’s possible you’ve had trouble keeping up with your bills. If this is the case, you may want to use business financing to pay off debt or afford your monthly bills. That way, you can get back on track!

3. Hire Professional Cleaners

Now more than ever, it’s imperative that your business makes cleaning and disinfecting a priority. To comply with state and industry regulations, you’ll likely need to hire a professional cleaning service, if you haven’t already. This service will likely need to clean your business on a weekly (maybe even daily) basis, so consider using your financing for this cost.

4. Use as Payroll

Of course, you’ll need to pay your valued employees in order to get back to work. Whether you had to furlough employees during this time or reduce hours, having financing on-hand can help you bring back your valued staff members.

5. Invest in Marketing Plans

Since your business’s sale volume has likely decreased due to COVID-19, now is the time to focus on how you can be lucrative going forward. Perhaps you’re reopening and need to spread the word to customers, or you simply want to boost marketing efforts to make up for lost time. Regardless, you won’t regret marketing your business!

6. Install Additional Health and Safety Measures

Since you’ll need to comply with regulations in order to reopen, you may be required to invest in additional safety measures. This includes hand sanitizing stations, sneeze guards, disinfecting UV lights, and more. Of course, these costs add up, so having a loan at this time can be very beneficial.

Conclusion

Like many business owners, you’re likely overwhelmed during these unprecedented times. However, having access to additional financing can make it easier to navigate. By utilizing financing for the areas mentioned in this post, you can ensure your business’s future and get back to serving your valuable customers.

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at [email protected].