How to Use Business Funding Amidst COVID-19
Once you procure a business loan or grant, you’ll need to determine how you can best utilize this financing. This may be a combination of revenue generating investments, safety measures, and industry-specific costs.
However, every business’s needs will be different, especially depending on where your business is located. To see how your state has been affected, check out our COVID-19 resources page.
In this post, we’ll provide suggestions on how your business can utilize a loan during the COVID-19 pandemic. Keep reading to learn more!
6 Ways to Use a Loan During the COVID-19 Crisis
1. Invest in Safety Items for Your Employees
For your team to return to work, they’ll likely need items such as masks, gloves, shields, or industry-specific safety items. Most likely, you didn’t already have these items on-hand, so you’ll need to invest in inventory now.
2. Pay Your Bills
Since the onset of the COVID-19 pandemic, many businesses have experienced a slump in sales, largely due to the shutdowns. Due to this, it’s possible you’ve had trouble keeping up with your bills. If this is the case, you may want to use business financing to pay off debt or afford your monthly bills. That way, you can get back on track!
3. Hire Professional Cleaners
Now more than ever, it’s imperative that your business makes cleaning and disinfecting a priority. To comply with state and industry regulations, you’ll likely need to hire a professional cleaning service, if you haven’t already. This service will likely need to clean your business on a weekly (maybe even daily) basis, so consider using your financing for this cost.
4. Use as Payroll
Of course, you’ll need to pay your valued employees in order to get back to work. Whether you had to furlough employees during this time or reduce hours, having financing on-hand can help you bring back your valued staff members.
5. Invest in Marketing Plans
Since your business’s sale volume has likely decreased due to COVID-19, now is the time to focus on how you can be lucrative going forward. Perhaps you’re reopening and need to spread the word to customers, or you simply want to boost marketing efforts to make up for lost time. Regardless, you won’t regret marketing your business!
6. Install Additional Health and Safety Measures
Since you’ll need to comply with regulations in order to reopen, you may be required to invest in additional safety measures. This includes hand sanitizing stations, sneeze guards, disinfecting UV lights, and more. Of course, these costs add up, so having a loan at this time can be very beneficial.
Like many business owners, you’re likely overwhelmed during these unprecedented times. However, having access to additional financing can make it easier to navigate. By utilizing financing for the areas mentioned in this post, you can ensure your business’s future and get back to serving your valuable customers.
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.