The Pros and Cons of Private Investors | Fora Financial Blog
The Pros and Cons of Having Private Investors for Your Business
November 22, 2018

The Pros and Cons of Having Private Investors for Your Business

Whether you’re growing your existing business or starting a new venture, access to capital is paramount. According to the Small Business Administration, the average entrepreneur needs $10,000 to start a small business. Plus, if you plan to hire employees as you grow, the amount of funding you’ll need can quickly rise.

A key aspect of your business plan is how you plan to finance your operations. Although a combination of self-funding and loans is common for many small business owners, you also have the option of seeking capital from outside investors. Like other types of financing, investor funding has its limitations. However, the benefits could help propel your business forward, so it’s worth considering. To help you decide whether having private investors is right for your business, we’ve compiled a list of pros and cons.

Is Having a Private Investor Right for Your Company?

1. Pro: It’s Not a Loan

While business loans can be great funding options, you’ll need to repay it regardless of if your business is successful or not. Outside investors understand and accept the risk that if your business plan fails, they can lose their money. If their investment goes south, you’re not responsible for repayment.

2. Con: It Dilutes Your Share of Earnings

In exchange for their investment, most investors expect a share of your profits. This limits your upside potential if your business is successful. While sharing equity in your business may not prevent you from enjoying the fruits of your labor, you’ll want to ensure that your investors don’t eat up too much of your profit margin.

3. Pro: You Don’t Need a Proven Credit History

Some small business lenders have strict credit and financial history requirements, which can make the application process grueling with no guarantee that you’ll be approved. In comparison, private investors are typically more concerned with the money you can make them in the future than what you’ve done in the past and are therefore willing to take on more risk than most loan providers.

4. Con: The Stakes Are Higher

Above all else, your investors are interested in making money. In exchange for taking on additional risk, they generally have higher performance requirements that can create a lot of pressure, especially if you’re not meeting them. Before accepting outside investments, you should make sure your investors’ expectations are in line with your projections and capabilities.

5. Pro: It Gives You Access to Additional Expertise

Many small business investors have extensive experience running companies and may even have specialized knowledge in your industry. Partnering with capable outside investors could enable you to learn from their expertise and leverage it to improve your chances of success. One Harvard Business School study found that new ventures backed by prominent angel investors experienced better outcomes and performance than startups that didn’t receive funding.

6. Con: You May Lose Some Control

Most outside investments come with strings attached. When you have additional stakeholders in your business, you’re accountable to more people than just yourself. Your investors may insist on being part of the decision-making process or could make you seek approval before executing on a new strategy. At a minimum, you’ll likely have to explain why you made certain business decisions. Unless your investors are willing to take a completely hands-off approach, you’ll need to feel comfortable sharing control of your business.

Financial capital is the lifeblood of most small businesses. Indeed, 29 percent of small businesses fail because they run out of cash. While you may be tempted to take funding wherever you can find it, it’s important to weigh the costs and benefits of any major business decision before moving forward. If you don’t want to give up a portion of your earnings or be held accountable for your decisions, outside investors likely aren’t right for your business. On the other hand, access to additional expertise may be exactly what your business needs to survive and prosper long-term.

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at [email protected].