How to Market Your Retail Business Like A Pro
Know Your Customers
When starting an online marketing campaign, you might believe that you should spend significant time and money promoting your business everywhere. However, you’ll be better off dedicating your resources to advertising in the places where your target audience is spending their time. Determine which social media sites are being used by the age groups your company is targeting, and devote your time and marketing budget to advertising there.
Create Buyable Pins on Pinterest
By posting quality photos, you can showcase your products and give your audience an idea of how those products will fit into their lives. On Pinterest, you can create buyable pins that feature your product, display the price, and link directly to your website where customers can complete their purchase.
Make Your Instagram Shoppable
On Instagram, shoppable posts can be identified by a small shopping bag icon featured in the post. When a potential customer sees your post and taps that icon, they’ll see the details of your product. This will take them to the product page on your website, where they can easily purchase the products that caught their eye on social media.
Create a Snapchat Ad
Snapchat is often overlooked by many retailers, but with over 300 million users, the opportunity to share your products with a large audience is there. Snap Ads are 10 seconds long, and will show up when users are browsing their friends’ stories or checking out the Discover page. At the bottom of the snap, viewers will have the option to swipe up to learn more. That extended info can give product details and direct users to your website to shop.
Photos are great for giving a quick glimpse at products, but if you want to give customers a more in depth look at what you offer, it’s time to switch to video. Create quick videos for Snapchat, Instagram, and Facebook stories to show how your products can be used in real life. For longer videos and tutorials, upload your content to YouTube.
Give Away Products
When you want to increase sales, does it make sense to start giving things away for free? Usually, yes. Social media influencers have a huge impact on the buying habits of their audiences. Getting the seal of approval from an influencer with a large following can give your sales a boost, introduce your company to a new audience, and increase your social media following.
Offer Deals and Coupon Codes
Everyone loves a good deal. Whether it’s free shipping, a percentage off a total order, or a sale on specific items, a deal will attract new customers and encourage previous customers to make another purchase. To start, here are a few offers that you can provide:
- Offer new customers a percentage off their first purchase.
- Send previous customers a coupon code to bring them back.
- Offer free shipping with a minimum purchase.
Schedule a Flash Sale
Flash sales are major discounts that are offered for a limited period. They are a huge draw for customers looking for a great deal, and the time limit creates a sense of urgency.
Many retail businesses offer flash sales during popular shopping days like Black Friday and Cyber Monday. Still, you can offer flash sales at other times throughout the year. Customers will be excited to save money, and you’ll likely earn increased sales.
Communicate with Customers
Marketing your business online offers plenty of opportunities to hear from your customers and engage in conversations that will help your company improve. To improve your customer relationships, respond quickly to comments and messages left on social media pages, answer customer questions, and resolve any customer service issues that arise. When customers have a great interaction with a company on social media, they’re likely to share that with their network and recommend the business to others.
Send Follow Up Emails
When customers visit your company’s website, don’t forget to ask for their email address. With a database of email addresses, you can contact a huge group of potential and existing customers at once. Use your email list to send out sale announcements, information about product launches, and exclusive coupon codes.
Marketing a small retail business doesn’t need to be expensive or complicated. With the tips above, you can reach a large audience, increase website traffic, and convert those page views into sales by offering customers the value and service they want.
How do you market your small business? Share your own tips, below!
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.