In the competitive hardwood decking and trailer flooring market, a newly established business identified a time-sensitive opportunity to increase inventory and secure larger contracts. With limited time in operation, the business required strategic funding to act quickly. Fora Financial stepped in to provide a tailored working capital solution that enabled immediate growth.
Vision
The company aimed to become a key supplier of imported hardwood materials by expanding inventory, winning larger contracts, and building long-term customer relationships.
Opportunity
Discounted inventory pricing became available, creating an opportunity to increase profit margins and meet the demands of more competitive projects. Capitalizing on this opportunity would allow the company to broaden its client base and enhance operational capacity.
Challenge
Limited Time in Business
Less than one year of operational history made traditional lending options difficult to access.
Urgency of Inventory Purchase
Immediate funding was needed to take advantage of favorable pricing.
Need for Deeper Evaluation
The business had over 15 years of industry experience behind it, but required a lender willing to look beyond surface-level metrics.

How Fora Financial Helped
Fora Financial reviewed the business’s full background — including its deep industry experience and growth potential — and approved $150,000 in working capital. The funds were delivered quickly, allowing the business to secure discounted inventory and prepare for expanded contracts. The financing structure was tailored to support short-term needs while enabling long-term growth.
Results
Inventory Acquisition
Capital was used to purchase high-quality materials at competitive pricing, increasing margins and job readiness.
Contract Readiness
With inventory secured, the business was positioned to pursue and fulfill larger contracts.
Accelerated Growth
The funding enabled a higher return on investment and faster scaling than would have been possible using internal capital alone.
Conclusion
Fora Financial’s customized funding approach provided the right capital at the right time — fueling strategic inventory growth and positioning the business for expansion. By understanding the bigger picture, Fora delivered a solution that supported both immediate needs and future success.
Why Fora Financial
-
Tailored Funding
The $150,000 approval was structured specifically around business goals and timing.
-
Speed and Efficiency
Funding was delivered quickly to capitalize on a time-sensitive opportunity.
-
Deeper Understanding
Fora evaluated the business beyond surface metrics, recognizing long-standing industry experience and growth potential.