Blog posts tagged with "Small Business Marketing"

Influencer Marketing: Everything You Need to Know

June 04, 2019
Influencer marketing has roots that date back to 1890 when the R.T. Davis Milling Company hired a woman to be the face of their Aunt Jemima pancake mix. She influenced a generation and can still be seen on pancake mixes and syrup bottles today.

6 Social Media Mistakes Your Business Should Avoid

May 15, 2019
In today’s digital world, having a social media presence is necessary to sustain a thriving business. However, when you’re first starting out, it can be difficult to know how to grow your following and what rules you need to comply with on each platform.

13 Email Marketing Tools for Small Business Owners

April 30, 2019
As a business owner, utilizing email marketing is one of the best ways to reach your customer base. Plus, it gives you full control over your content and communication strategy. To make this even easier, there are numerous email marketing services that can help you successfully design and execute your campaigns. However, since there are so many options, choosing the best one for your business may feel overwhelming.

How to Protect Your Business Against Negative Press

April 30, 2019
For better or worse, the explosion of social media into the mainstream fundamentally changed the industry of business public relations. It’s no longer possible to skate by unnoticed, seeking plaudits under controlled circumstances but otherwise avoiding the spotlight. If you want to succeed, you need to be highly visible online.

Pros and Cons of Hiring a Social Media Consultant

April 19, 2019
In today’s competitive business landscape, it’s imperative that you have a strong social media presence. Even if you’re only on one platform, you can reach new customers and keep your current buyers informed with your latest offerings. If reaching consumers on social media isn’t something you’re an expert at, it might be wise to hire a consultant to help you build a robust social strategy.

How to Create a Foursquare Business Listing

April 18, 2019
Word of mouth is the oldest, and still the most effective, way of promoting any venture. Yet with the popularity of smartphones, electronic word-of-mouth has become the primary channel that people find new businesses. Research shows that the best spokespeople aren’t celebrities or social elites. Instead, they are communities of helpful consumers who want to share their experiences with others.

How to Master Grassroots Marketing

April 09, 2019
Grassroots marketing is the act of purposely targeting a small group of people in hopes that they’ll help you spread the word about your business.

10 Business Twitter Accounts That Women Entrepreneurs Must Follow

March 22, 2019
As a woman in business, you know the importance of continually learning about your industry and running a business in general. Having knowledge on managing your finances, customer service, marketing, and other topics is invaluable. It makes it easier to grow your business and can allow you to strengthen your leadership skills too.

Everything Your Business Should Know About the Google+ Shutdown

March 13, 2019
Google’s social network platform, Google+, is shutting down for good on April 2nd.

Should Your Business Try Experiential Marketing?

February 25, 2019
50 years ago, companies could put ads on TV and consumers would purchase their products at first glance. Today, we live in an experience economy where customers are looking to not only use a brand but create a connection with it. Simply seeing the product on a commercial isn’t good enough, and with the rise of DVR and Netflix, consumers can fast forward though ads and miss your product completely. If you’re looking to take your marketing to the next level, experiential marketing could be right for your business.