Blog posts tagged with "Small Business Marketing"

8 Marketing-Focused Instagram Accounts Every Entrepreneur Should Follow

November 28, 2018
As a business owner, you’re constantly looking for ways to promote and grow your company. Inspiration can come from a multitude of different sources, and entrepreneurs are increasingly turning to social media platforms like Instagram to share and consume information.

The Biggest Mistakes Businesses Make When It Comes to Digital Marketing

November 08, 2018
Entrepreneurs know their business unlike anyone else. Most could talk your ear off about anything from their most audacious goal down to their favorite accounting software platform. They know what their customers want, and how to deliver it. But for some reason, the idea of marketing their company makes many small business owners seize in terror.

8 Email Marketing Tools That Can Help You Grow Your Business

October 30, 2018
As a small business owner, email is one of the most efficient and cost-effective marketing tools available, because it allows you to directly contact your current and potential customer base while giving you full control over your content and communication strategy. To make this even easier, there are numerous email marketing services that can help you successfully design and execute your campaigns. However, since there are so many options, choosing the best one for your business may feel overwhelming. Since each service is priced differently and has a unique set of features, we’ve compiled a list of eight popular and highly-rated email marketing tools to help you narrow down your options.

5 Tips for Following Up with Potential Customers

October 26, 2018
It happens to every business. A potential customer gets within a single click, email or call away from making a purchase. Then, they go dark.

6 Types of Social Media Contests Your Business Should Consider

October 22, 2018
If you’re a small business owner, social media can be a powerful and inexpensive tool for marketing your brand and attracting new customers. A social media presence can also bring credibility to your business and help you compete with other companies in your industry. According to a recent Clutch survey, 54 percent of small businesses post on social media daily, and 94 percent post at least once each month.

5 Ways to Utilize Customer Reviews

October 12, 2018
As a small business owner, word-of-mouth advertising can be a powerful tool to grow your business and increase your customer retention rate. In a recent survey conducted by Alignable, 85 percent of small business owners overwhelmingly agreed that word-of-mouth referrals are the best way to reach and acquire local customers. However, knowing how to get referrals — or increase them if you already have positive word-of-mouth—isn’t necessarily black and white.

How to Market Your Auto Repair Business

October 04, 2018
Did you know that 88 percent of Americans own a vehicle? Due to this, it’s crucial that your auto repair business takes advantage of this high demand by marketing your services to people in your community.

PPC vs SEO: Which One is Right for Your Business?

October 02, 2018
Regardless of your industry, you probably rely on your business’s website as a primary marketing tool. However, it isn’t enough to simply have an online presence. You should also learn effective ways to drive your target audience to your website. Although there are several online marketing options to consider, search engine optimization and pay-per- click advertising campaigns are generally among the most effective options.

Creating an Outdoor Sign for Your Business? Avoid these 4 Common Mistakes

October 01, 2018
Although the Internet is one of the most powerful marketing tools, you can’t dismiss traditional advertising, especially if your business has a brick-and-mortar location. In a MarketingSherpa study, 69 percent of its participants said they trust out-of-home advertising, such as billboards and signage. This is especially relevant if you own a brick-and-mortar location, because it’ll allow you to reach nearby patrons.

How to Utilize Instagram Stories to Promote Your Business

September 27, 2018
With more than 25 million active businesses on Instagram and one billion monthly active users, Instagram is one of the fastest-growing social media platforms. Instagram allows you to engage with your current customers while also showcasing your brand to a new audience.