Blog posts tagged with "Small Business Marketing"

Inbound Marketing: What Every Business Owner Should Know

October 18, 2019
For 74 percent of businesses, inbound marketing is the primary approach to marketing. Given its popularity as a reliable, cost-effective way to attract prospects and turn them into customers, it’s worthwhile to take a deeper look at this marketing methodology.

Google My Business Listing: How to Optimize Your Profile

October 10, 2019
These days, it seems any question can be answered with a simple Google search. Indeed, Google processes over 3.5 billion searches per day, from the best cup of coffee in town to where to eat dinner.

How to Celebrate National Women's Small Business Month

October 02, 2019
If you’re an owner of one of the 11.6 million women owned businesses in the United States, this month is about you. October is National Women’s Small Business Month, which means that now is the time to celebrate your accomplishments and focus on your growth as a small business owner.

11 Ways to Master Restaurant Marketing

October 01, 2019
It isn’t a secret that entering the restaurant industry can be a risky move. In fact, per recent studies, 60 percent of restaurants fail within 5 years of opening their businesses.

How to Create a Wholesale Marketing Strategy

September 23, 2019
As a wholesale distributor, you rely on retail customers to buy your products. Having these consistent customers allows you to keep your operations afloat. Still, it’s crucial that you consistently acquire new retail customers along the way so that you can grow your small business.

The 10 Best Business Marketing Blogs

August 28, 2019
When running a small business, one of the most important aspects is marketing. It’s crucial that you’re able to successfully promote your company’s products or services, which is why you should research the latest marketing trends for small business owners.

The 8 Best Small Business Books: Marketing Edition

August 14, 2019
Whether you’re starting a business or are a business veteran, you probably understand the importance of a solid marketing plan. To create a robust strategy, you must stay up-to-date on the latest industry trends. A great way to learn about the ever-changing field of marketing is to read books by industry experts.

Influencer Marketing: Everything You Need to Know

June 04, 2019
Influencer marketing has roots that date back to 1890 when the R.T. Davis Milling Company hired a woman to be the face of their Aunt Jemima pancake mix. She influenced a generation and can still be seen on pancake mixes and syrup bottles today.

6 Social Media Mistakes Your Business Should Avoid

May 15, 2019
In today’s digital world, having a social media presence is necessary to sustain a thriving business. However, when you’re first starting out, it can be difficult to know how to grow your following and what rules you need to comply with on each platform.

13 Email Marketing Tools for Small Business Owners

April 30, 2019
As a business owner, utilizing email marketing is one of the best ways to reach your customer base. Plus, it gives you full control over your content and communication strategy. To make this even easier, there are numerous email marketing services that can help you successfully design and execute your campaigns. However, since there are so many options, choosing the best one for your business may feel overwhelming.