February 25, 2019
50 years ago, companies could put ads on TV and consumers would purchase their products at first glance. Today, we live in an experience economy where customers are looking to not only use a brand but create a connection with it. Simply seeing the product on a commercial isn’t good enough, and with the rise of DVR and Netflix, consumers can fast forward though ads and miss your product completely. If you’re looking to take your marketing to the next level, experiential marketing could be right for your business.