Blog posts tagged with "Small Business Marketing"

How to Create a Social Media Calendar

February 05, 2019
In 2018 there were 3.196 billion social media users worldwide, a 13 percent increase from 2017. That’s roughly 42 percent of the world’s population, which is impressive considering many social media platforms are less than 20 years old. Therefore, if you’re not creating engaging social media content for your business, you could be missing out on revenue and new customers.

10 Marketing Certifications for Small Business Owners

January 17, 2019
A recent study by Smart Insights found that 49 percent of business owners are doing digital marketing without a defined digital marketing strategy. Successful business owners understand they must have a marketing strategy in place to attract and retain customers. It’s shocking that these business owners are actually paying for online advertising, but they don’t have a well-defined approach.

5 Tips for Using Hashtags on Social Media

December 19, 2018
Throughout the last ten years, social media has taken the world by storm and created its own language. In fact, the word “hashtag” was added to the Merriam-Webster dictionary in 2014, with the definition, “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a tweet).” Now that it’s a core part of our everyday language, you must master using hashtags in your business’s social media posts.

How to Create Compelling Landing Pages to Generate Leads

December 18, 2018
Many small businesses have a website, but few understand the power of landing pages.

8 Marketing-Focused Instagram Accounts Every Entrepreneur Should Follow

November 28, 2018
As a business owner, you’re constantly looking for ways to promote and grow your company. Inspiration can come from a multitude of different sources, and entrepreneurs are increasingly turning to social media platforms like Instagram to share and consume information.

The Biggest Mistakes Businesses Make When It Comes to Digital Marketing

November 08, 2018
Entrepreneurs know their business unlike anyone else. Most could talk your ear off about anything from their most audacious goal down to their favorite accounting software platform. They know what their customers want, and how to deliver it. But for some reason, the idea of marketing their company makes many small business owners seize in terror.

9 Email Marketing Tools That Can Help You Grow Your Business

October 30, 2018
As a small business owner, email is one of the most efficient and cost-effective marketing tools available, because it allows you to directly contact your current and potential customer base while giving you full control over your content and communication strategy. To make this even easier, there are numerous email marketing services that can help you successfully design and execute your campaigns. However, since there are so many options, choosing the best one for your business may feel overwhelming. Since each service is priced differently and has a unique set of features, we’ve compiled a list of nine popular and highly-rated email marketing tools to help you narrow down your options.

5 Tips for Following Up with Potential Customers

October 26, 2018
It happens to every business. A potential customer gets within a single click, email or call away from making a purchase. Then, they go dark.

6 Types of Social Media Contests Your Business Should Consider

October 22, 2018
If you’re a small business owner, social media can be a powerful and inexpensive tool for marketing your brand and attracting new customers. A social media presence can also bring credibility to your business and help you compete with other companies in your industry. According to a recent Clutch survey, 54 percent of small businesses post on social media daily, and 94 percent post at least once each month.

5 Ways to Utilize Customer Reviews

October 12, 2018
As a small business owner, word-of-mouth advertising can be a powerful tool to grow your business and increase your customer retention rate. In a recent survey conducted by Alignable, 85 percent of small business owners overwhelmingly agreed that word-of-mouth referrals are the best way to reach and acquire local customers. However, knowing how to get referrals — or increase them if you already have positive word-of-mouth—isn’t necessarily black and white.