Blog posts tagged with "Small Business Marketing"

6 Types of Social Media Contests Your Business Should Consider

October 22, 2018
If you’re a small business owner, social media can be a powerful and inexpensive tool for marketing your brand and attracting new customers. A social media presence can also bring credibility to your business and help you compete with other companies in your industry. According to a recent Clutch survey, 54 percent of small businesses post on social media daily, and 94 percent post at least once each month.

5 Ways to Utilize Customer Reviews

October 12, 2018
As a small business owner, word-of-mouth advertising can be a powerful tool to grow your business and increase your customer retention rate. In a recent survey conducted by Alignable, 85 percent of small business owners overwhelmingly agreed that word-of-mouth referrals are the best way to reach and acquire local customers. However, knowing how to get referrals — or increase them if you already have positive word-of-mouth—isn’t necessarily black and white.

How to Market Your Auto Repair Business

October 04, 2018
Did you know that 88 percent of Americans own a vehicle? Due to this, it’s crucial that your auto repair business takes advantage of this high demand by marketing your services to people in your community.

PPC vs SEO: Which One is Right for Your Business?

October 02, 2018
Regardless of your industry, you probably rely on your business’s website as a primary marketing tool. However, it isn’t enough to simply have an online presence. You should also learn effective ways to drive your target audience to your website. Although there are several online marketing options to consider, search engine optimization and pay-per- click advertising campaigns are generally among the most effective options.

Creating an Outdoor Sign for Your Business? Avoid these 4 Common Mistakes

October 01, 2018
Although the Internet is one of the most powerful marketing tools, you can’t dismiss traditional advertising, especially if your business has a brick-and-mortar location. In a MarketingSherpa study, 69 percent of its participants said they trust out-of-home advertising, such as billboards and signage. This is especially relevant if you own a brick-and-mortar location, because it’ll allow you to reach nearby patrons.

How to Utilize Instagram Stories to Promote Your Business

September 27, 2018
With more than 25 million active businesses on Instagram and one billion monthly active users, Instagram is one of the fastest-growing social media platforms. Instagram allows you to engage with your current customers while also showcasing your brand to a new audience.

How to Write a Press Release About Your Business

September 19, 2018
If you run a small business, word-of-mouth is one of the easiest and most cost-effective ways to promote your business. Still, sometimes you need a more targeted approach to get the word out about specific events or newsworthy happenings. A press release is a great strategy that can generate media buzz and keep the public informed of the strides your business is making, especially if you’re working within a limited budget.

5 Ways a Graphic Designer Can Improve Your Business’s Brand

September 11, 2018
Let’s face it; marketing can be a pain. If your company is small, you might not have staff members with the necessary skills, such as graphic design. Developing your business’s brand image can be a frustrating process, so it might be tempting to rush it or try to complete in in-house. This is a mistake, though,  –because hiring a graphic designer can add tremendous value to your company’s marketing campaigns and bottom line.

How to Market Your Trucking Business

September 07, 2018
In the trucking industry, it’s important to consistently search for new customers. To continue growing your business, you should use marketing strategies specific to the trucking industry to reach your audience. Although it might seem time-consuming, simply utilizing basic marketing tactics likely won’t attract your customer base.

How to Create a FAQ Page for Your Business’s Website

September 06, 2018
Frequently Asked Questions (FAQ) pages are meant to answer the most common questions that your questions have about your business. They inform your customers about your products, services, and business policies. Plus, having a detailed FAQ page on your website can reduce the number of calls your customer service representatives receive and can improve your website’s visibility on Google.