Blog posts tagged with "Small Business Marketing"

Pros and Cons of Hiring a Social Media Consultant

April 19, 2019
In today’s competitive business landscape, it’s imperative that you have a strong social media presence. Even if you’re only on one platform, you can reach new customers and keep your current buyers informed with your latest offerings. If reaching consumers on social media isn’t something you’re an expert at, it might be wise to hire a consultant to help you build a robust social strategy.

How to Use Foursquare to Benefit Your Business

April 18, 2019
Word of mouth is the oldest, and still the most effective, way of promoting any venture. Yet with the popularity of smartphones, electronic word-of-mouth has become the primary channel that people find new businesses. Research shows that the best spokespeople aren’t celebrities or social elites. Instead, they are communities of helpful consumers who want to share their experiences with others.

How to Master Grassroots Marketing

April 09, 2019
Grassroots marketing is the act of purposely targeting a small group of people in hopes that they’ll help you spread the word about your business.

10 Business Twitter Accounts That Woman Entrepreneurs Must Follow

March 22, 2019
As a woman in business, you know the importance of continually learning about your industry and running a business in general. Having knowledge on managing your finances, customer service, marketing, and other topics is invaluable. It makes it easier to grow your business and can allow you to strengthen your leadership skills too.

Everything Your Business Should Know About the Google+ Shutdown

March 13, 2019
Google’s social network platform, Google+, is shutting down for good on April 2nd.

Should Your Business Try Experiential Marketing?

February 25, 2019
50 years ago, companies could put ads on TV and consumers would purchase their products at first glance. Today, we live in an experience economy where customers are looking to not only use a brand but create a connection with it. Simply seeing the product on a commercial isn’t good enough, and with the rise of DVR and Netflix, consumers can fast forward though ads and miss your product completely. If you’re looking to take your marketing to the next level, experiential marketing could be right for your business.

How to Make Your Menu Instagram Worthy

February 19, 2019
Napkin? Check. Fork? Check. Perfectly filtered photo with a witty caption? Check. Before taking their first bite, millions of consumers are taking food pictures and posting them on Instagram.

How to Create a Social Media Calendar

February 05, 2019
In 2018 there were 3.196 billion social media users worldwide, a 13 percent increase from 2017. That’s roughly 42 percent of the world’s population, which is impressive considering many social media platforms are less than 20 years old. Therefore, if you’re not creating engaging social media content for your business, you could be missing out on revenue and new customers.

10 Marketing Certifications for Small Business Owners

January 17, 2019
A recent study by Smart Insights found that 49 percent of business owners are doing digital marketing without a defined digital marketing strategy. Successful business owners understand they must have a marketing strategy in place to attract and retain customers. It’s shocking that these business owners are actually paying for online advertising, but they don’t have a well-defined approach.

5 Tips for Using Hashtags on Social Media

December 19, 2018
Throughout the last ten years, social media has taken the world by storm and created its own language. In fact, the word “hashtag” was added to the Merriam-Webster dictionary in 2014, with the definition, “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a tweet).” Now that it’s a core part of our everyday language, you must master using hashtags in your business’s social media posts.