Blog posts tagged with "Small Business Marketing"

Marketing Tip of the Month: Event Marketing Tips

January 09, 2018
Holding events for your small business can generate more sales, help you connect with your customers, and contribute to overall growth. Whether this event is to show customer appreciation, unveil a new product, or celebrate a milestone or holiday, it is imperative that you market your event in multiple ways. If you don’t put time and effort into event marketing, you can’t expect a successful turnout. Luckily, in this post, we’ve compiled a list of event marketing strategies that you can execute!

How Live Chat Increases Customer Conversion Rates

December 15, 2017
Today, it is rare for customers to visit businesses in-person to make inquiries. Due to this, it is imperative that your website is optimized, and is easy for customers to navigate. Many small business owners are utilizing live chat features, which gives them the ability to directly assist customers through their website in real-time. If you’re considering implementing a live chat feature on your business’s website, keep reading this post!

How to Market Your Woman-Owned Business

December 11, 2017
Being a woman entrepreneur can be extremely rewarding. You’ve taken your impressive ideas and turned them into a prosperous business, thus joining the ranks of the over 9.4 million women-operated firms. That’s something to be proud of!

5 Reasons to Consider Re-Branding a Business

December 08, 2017
When running a business, it is important to reflect on the strength of your brand. Even if you’ve had the same name and branding since inception, it might be time to give it a refresh.

Marketing Tip of the Month: How to Brainstorm the Best Blog Post Topics

December 06, 2017
If you’ve started a blog for your small business, you’ve likely faced some road blocks along the way. One common complaint from business bloggers is that they often run out of post topics. This can lead to a hiatus in posting, or lackluster content that doesn’t resonate with readers. Even though you likely want to avoid this, it can be challenging to think of fresh ideas, especially while tending to your other business responsibilities.

7 Ways to Create Captivating Product Descriptions

November 23, 2017
As a small business owner, you need to be able to write product descriptions that stand out from online competitors. This can seem daunting, and you might be unsure of how to write interesting content. Fortunately, using these seven tips to create product descriptions will grab your audience’s attention, and hopefully convince them to become customers!

The Ultimate Guide to Marketing Your Small Business

November 22, 2017
If you’re proud of your small business – then spread the word! Marketing a small business is pivotal to its success, but it can also require considerable time and money. By following best practices, you’ll be able to optimize your marketing process without overspending. In this post, you’ll find our ultimate guide to small business marketing. We detail various marketing ideas that will likely help you elevate your business’s sales. Let’s get started!

The Important Features Your eCommerce Site is Missing

November 11, 2017
Your eCommerce site is the face of your business – without optimizing it, you could lose major sales. That’s why having the right features in place is critical. Missing a security certificate or customer testimonials, for example, could spell failure for your eCommerce business.

Marketing Tip of the Month: How to Gain Positive Press for Your Business

November 09, 2017
If you are proud of your small business, one of your top priorities should be spreading the word about your products or services, company culture and other news. What many business owners don’t realize is that by focusing on getting positive press, you can promote your brand and acquire new customers. In this post, we’ll share a few ideas that will help you gain publicity for your business.

The Benefits of a CRM and Marketing Automation Integration

November 06, 2017
Customer relationship management (CRM) and marketing automation software – they go together like peas and carrots, or peanut butter and jelly if that’s more your thing.