March 09, 2020
A decade ago, most consumers didn’t know what a subscription box was. There were some early adopters in this market, such as The Sampler, an art-based subscription, which started in 2004. However, the trend really took off when beauty service Birchbox hit the scene in 2011.
Now, there are subscription boxes for everything from vegan meals to scuba gear. Birchbox is still going strong, along with its main competitor, Ipsy. Many entrepreneurs are joining in, hoping for a piece of a market that grew 890 percent between 2014 and 2018.