Blog posts tagged with "Small Business Customer Service"

5 Tips for Following Up with Potential Customers

October 26, 2018
It happens to every business. A potential customer gets within a single click, email or call away from making a purchase. Then, they go dark.

Do's and Don'ts of Digital Customer Service

October 25, 2018
In today’s digital landscape, excellent digital customer service is imperative. According to a study by McKinsey, companies who excel at digital customer service can increase customer satisfaction by up to 33 percent and generate savings of 25 to 30 percent by reducing call-center volume. On the other side, the Salesforce State of the Connected Customer report found that 73 percent of consumers and 78 percent of business buyers are likely to switch companies for inconsistent service levels.

How to Determine Your Customers’ Lifetime Value

October 24, 2018
Customers are the most important aspect of your small business. Although you may experiment with different products or various marketing strategies, if you don’t have customers, these changes will certainly flop. Due to this, it’s important to anticipate customers coming and going, while also considering the ones that you retain.

7 Tips for Utilizing Live Chat Services

October 23, 2018
Did you know that live chat is the highest-rated engagement channel? Live chat provides an instant response to customer’s questions, opposed to email, in which customers typically receive an automated response and might have to wait days before a representative gets back to them.

5 Ways to Utilize Customer Reviews

October 12, 2018
As a small business owner, word-of-mouth advertising can be a powerful tool to grow your business and increase your customer retention rate. In a recent survey conducted by Alignable, 85 percent of small business owners overwhelmingly agreed that word-of-mouth referrals are the best way to reach and acquire local customers. However, knowing how to get referrals — or increase them if you already have positive word-of-mouth—isn’t necessarily black and white.

7 Tips for Offering Coupons to Your Customers

September 12, 2018
As a small business owner, attracting and retaining customers is critical to your ongoing success. However, it’s often difficult to determine which marketing tactics will reach the largest audience and in turn, generate the best results for your business. A common strategy many businesses use to differentiate themselves from the competition, incentivize first-time customers, and reward existing customers is to offer deals and discounts in the form of coupons.

How to Ask for Customer's Late Payments (And Get Paid!)

September 05, 2018
As a small business owner, you rely on every cash inflow to keep your business afloat. Unfortunately, not all customers are diligent about paying their bills, so you might find yourself in the awkward situation of needing to chase down late payments from time-to-time. Although these conversations can be uncomfortable, it’s important to have a system in place to address these situations when they occur. In fact,  it’s crucial because nearly one-third of small businesses fail because due to low cash flow.

5 Mistakes You Might Be Making with Your Business's Brand

July 25, 2018
As you probably know, your small business’s brand will reveal to your customers what they can expect if they buy your products or services. Having a positive brand image can impact your business’s performance, because consumers won’t make purchases from entities that they view negatively. Plus, if you have a recognizable brand, customers will remember your business and potentially become loyal patrons.

Pros and Cons of Cold Calling

July 11, 2018
When promoting your small business, you’ll probably try different strategies. From email marketing campaigns to sponsored social media posts, there are many ways to market your business and (hopefully) recruit new customers. Notably, one approach that business owners have utilized for years is cold calling, which is when a business contacts an individual to share their sales pitch. It’s important to note that cold calling is unsolicited, and typically the phone call recipient hasn’t heard of the business that’s contacting them.

5 Customer Service Mistakes That Your Retail Business Could Be Making

July 03, 2018
With the importance placed on online reviews and social media, providing excellent customer service is more important than ever. According to research by Zendesk, 95 percent of people share bad customer service experiences with others, and also found that 88 percent of patrons have been influenced by a negative review while shopping. The bottom line: bad customer service could be detrimental to your retail business.