If you’re looking for ways that your small business can improve, why not ask your customer base? Creating a thorough customer satisfaction survey can help you connect with your patrons, and learn how you can better serve them.
So, you want to generate eCommerce sales with your online copy? You need to master the art of wordplay and should take a psychological approach to copywriting.
Starting customer loyalty programs can be a time-consuming, yet rewarding, project. It is vital to make your customers feel valued. If you do not make this a priority, they make take their business elsewhere!
Small business owners are increasingly weighing the pros and cons of processing debit and credit card transactions. The fees they incur each time customers swipe their cards are among the reasons these owners see becoming cash-only businesses as a novel idea.
The saying knowledge is power can ring true! As a business owner, you’ll never regret taking time to read small business books that elevate your understanding as an entrepreneur.
In order to make sure that your business is prepared for Memorial Day weekend and other summer holidays, it’s good to keep a few things in mind. With enough planning, you can make sure that these holiday weekends are beneficial, profitable and relatively stress-free.
To build a large client base, it is important to put focus on winning back lost customers. If a customer purchased your items or services, and then didn’t come back for more, you should try and determine why you lost their business.
Customers’ opinions can never be overemphasized in its importance, since it is pivotal in spurring business growth and overall success. “Voice of Customer” or “VoC” is a practice used to help better understand the customer’s concerns and expectations when interacting with a business. Utilizing VoC is essential in remaining relevant in a competitive business market.
As a small business owner, implementing new technologies can be a hassle. Regulations are tight, and information must be tightly protected. Unfortunately, this can often make it difficult to engage with your customers.
Advertising your small business is an important part of generating new business. If you don’t put time and money into your marketing efforts, you’ll have a difficult time growing your customer base. While online and social have become increasingly popular, it is imperative that you don’t forget about print marketing.
