March 07, 2020
Certain cliches have a way of working into our everyday language. Some tend to oversimplify important issues.
“The customer is always right,” is a case in point. The sentiment is nice, but on face value, it’s misleading.
Steve Jobs famously said, “Customers don’t know what they want until we’ve shown them.” So clearly, there are smart entrepreneurs who don’t consider their customers to be always right.