Blog posts tagged with "Small Business Customer Service"

When promoting your small business, you’ll probably try different strategies. From email marketing to sponsored social media posts, there are many ways to market your business and recruit new customers.

Unpaid customer invoices are an unfortunate, but sometimes inevitable, part of doing business. Although the experience isn’t pleasant, it’s still vital that you know how to appropriately collect unpaid invoices.

As a small business owner, you rely on cash flow to keep your business afloat. Unfortunately, not all customers are diligent about paying their bills by the payment due date. When this occurs, you might find yourself in the awkward situation of needing to follow up with customers about their outstanding payments.

Over the past month, business owners nationwide have been economically and operationally affected by the COVID-19 crisis. Currently, in many states, non-essential businesses have been ordered to close to reinforce social distancing measures. Due to this, many business owners are struggling to maintain relationships with their customers. Without these relationships, it can be challenging to make sales during this time.

Certain cliches have a way of working into our everyday language. Some tend to oversimplify important issues. “The customer is always right,” is a case in point. The sentiment is nice, but on face value, it’s misleading. Steve Jobs famously said, “Customers don’t know what they want until we’ve shown them.” So clearly, there are smart entrepreneurs who don’t consider their customers to be always right.

Most small business owners never expect to get sued. However, it happens more frequently than people know. There are no methods to eliminate the risks of litigation completely. It’s a prevalent aspect of society and one cost of doing business.

As a business owner, you know great customer service is critical to long-term success. However, knowing something and acting on it are two different things. 

Learning how to manage your online reputation properly is crucial if you want to portray your business in a positive light. The internet is your billboard to the world. Both new and current customers will look to your presence online to determine whether to start or continue doing business with you.

This Thursday, business owners around the nation will celebrate Get to Know Your Customers Day!

If you’re a small business owner, you can’t just be good at what you do. You (or someone you hire) also must be good at acquiring customers.