July 11, 2018
When promoting your small business, you’ll probably try different strategies. From email marketing campaigns to sponsored social media posts, there are many ways to market your business and (hopefully) recruit new customers. Notably, one approach that business owners have utilized for years is cold calling, which is when a business contacts an individual to share their sales pitch. It’s important to note that cold calling is unsolicited, and typically the phone call recipient hasn’t heard of the business that’s contacting them.