How to Sell on Facebook Marketplace As a Business Owner
In addition, it’s a particularly good choice if you’re already using Facebook to promote your offerings through organic posts or paid ads. Let’s dive deeper into how to sell on Facebook Marketplace as a business owner.
What is Facebook Marketplace?
Since its inception in 2016, Facebook Marketplace has become a platform for Facebook users to buy and sell a variety of products. While it’s often used by individuals, it’s also available to businesses who would like to list their offerings on the Facebook app.
Typically, its used by real estate professionals, automotive providers, and retail or eCommerce businesses. If you don’t have a Facebook account for your business, you’ll need to create one to access and sell items on Facebook Marketplace.
The Pros of Facebook Marketplace:
A few of the most noteworthy advantages of Facebook Marketplace include:
- Significant Exposure: Facebook has over 2.7 billion monthly active users and is known as the largest social media outlet. If you sell on Facebook Marketplace, you’ll be able to take advantage of its unparalleled reach.
- Fast Listing Process: With Facebook Marketplace, you can list items for sale very quickly on a desktop device or even the mobile app.
- Easy Way to Test Products: If you have new products and are unsure of the demand for them, you can test them out on Facebook Marketplace. You can always add these products to your ecommerce store or sell them in other places if they turn out to be a success.
The Cons of Facebook Marketplace:
Facebook Marketplace comes with a few drawbacks such as:
- Volume Sale Limitations: If you’d like to sell more than one of the same product, you’ll have to create individual listings for them. This can be time-consuming, especially if you have many of the same items to list.
- Selling Fees: Every time you make a sale, Facebook will deduct a 5% selling fee or a flat fee of $0.40 if it’s $8 or less. Unfortunately, these fees can add up very quickly if your products come with low profit margins.
- Shipping Requirement: Facebook requires that all sellers ship orders within 3 business days or the handling time outlined. You’ll need to update the shipping status on all of your orders.
How to Sell on Facebook Marketplace:
There are numerous ways you can increase your chances of successful selling on Facebook Marketplace. Here are several tried and true tips and tricks that buyers and sellers recommend:
1. Conduct Research
Before you start selling items on Facebook, it will be well worth your time to do some research. By doing this, you can understand what potential buyers might be interested in.
First, find out if there are similar products being sold on Facebook Marketplace already. If so, determine how your items are different and whether there’s enough demand for them. Also, review how similar products are priced and described.
Ideally, you’ll want to price your products a bit lower than competitors or make it clear why your items are worth more. By conducting this research before pricing your items and writing product descriptions, you can give yourself an edge from the start.
2. Use Professional Photos
Most Facebook users will focus on the photos you post more than anything else, so you should provide high-quality, professional images that pique buyers’ interest. By including blurry photos from your camera roll, you may not attract interested customers.
In addition, include numerous photos that showcase a variety of colors, product features, and size variations. You may also want to include photos of your item being used or photos from happy customers.
3. Be Strategic with Your Listing Strategy
First and foremost, make sure your product is listed in the right category so that the ideal users find them. You should also use SEO keywords in the description and clearly convey your key differentiators. If you need some inspiration, look at similar listings to help you get started. Once you write your listing, be sure to proofread it prior to promoting it.
4. Respond Promptly
When you use Facebook Marketplace to sell your business products, you give users the chance to contact you directly via Facebook Messenger. Just like live chat on e-commerce websites, Facebook Messenger can give you the opportunity to chat with potential customers in real-time. For this reason, you should respond to messages as soon as possible. If you take a long time to respond, there’s a good chance they’ll lose interest and turn to a competitor.
5. Create a Return Policy
Facebook will give you the freedom to design your own return policy. Once you create one, list it on your Facebook business page so that potential customers know what to expect. Remember that miscommunication about returns can lead to dissatisfied customers and hinder your reputation on Facebook and other platforms.
6. Participate in Relevant Buy and Sell Groups
There are likely many Facebook groups that your target audience actively engages with. To publicize your listings, you may want to participate in these groups.
For example, if you sell baby clothing, joining groups with pregnant women or new moms can help you reach your ideal customer base.
Conclusion: Consider Facebook Marketplace for Your Business
If you own a small business, you have nothing to lose with Facebook Marketplace. It’s an effective, affordable platform that you can try out for several months. If you find that you aren’t earning consistent sales, you can always move on to other platforms in the future.
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.