How to Leverage Influencer Marketing
With influencer marketing, businesses can work with prominent online influencers to help promote and raise awareness for their brand. If you’re wondering how to leverage influencer marketing for your business, keep reading this post!
10 Ways to Make the Most of Influencer Marketing
1. Connect with an Influencer that Believes in Your Brand
More and more business owners are taking advantage of effective influencer marketing because it uses the power of influencers that already believe in and use your brand’s services or products. When an influencer can authentically support a brand, their audience will be that much more likely to support and follow the brand.
2. Use Influencers to Promote Your Brand’s Website
When influencers endorse your brand, they should always include links back to your website or social media accounts. As they post on Instagram, YouTube, Facebook, and other platforms, their followers will be able to easily click the links to learn more about your company.
3. Finetune the Story of Your Brand
Your brand may already have a story behind it, but you should highlight that story in your influencer marketing efforts. Ideally, your influencers will be able to have a believable connection with your brand, allowing them to share why they’re passionate about your company and why their followers should be as well.
4. Guest Blog on Your Influencers’ Sites
Expand your influencer marketing relationship by publishing guest blogs to influencers’ websites. In the guest posts, you should include a link to your website in the content that will hopefully help your site ranks higher in search results, and give readers a way to learn more about your company.
5. Create Shareable Content
Work alongside your influencers to create content that they’re excited to share. Whether that means doing a photo shoot with your influencers or creating innovative videos for your influencers to share, developing special content will help to foster a strong partnership with influencers.
6. Monitor Engagement Levels on Social Media
Make sure that you’re monitoring the effectiveness of your influencer marketing. Influencers with high levels of engagement will always be able to garner real comments, likes, and messages from their followers. Similarly, be sure to actively collect data for the results of your influencer marketing. Review the results of your campaign by going over the number of click-throughs on links, as well as the number of sales you have generated from your influencers’ posts.
7. Don’t Turn Down Micro-Influencers
Micro-influencers have smaller followings, but are still influencers in their niche market. Typically, with micro-influencers, their audiences are very engaged and invested. When these influencers share and promote other brands, their followers can easily be converted into customers.
8. Create an Affiliate Program
An affiliate program will allow influencers to earn a portion of the sales that they’ve contributed to. This type of program is a way to increase the number of media mentions for your brand, as well as drive more traffic to your site.
9. Include Residual Incentives
Residual incentives are another way to attract more influencers. Consider offering influencers incentives based on how many customers they bring in through their posts. By tracking your influencers’ activity through promo codes and URLs, you can easily offer rewards for every new customer earned.
10. Offer Giveaway and Discounts
Many brands first connect with their influencers by providing them with discounted or complimentary products or services. If an influencer connects with your brand and truly likes your products or services, you’ll find that they are more enthusiastic about promoting your brand.
Likewise, offering giveaways for influencers and their followers is another way to garner more interest and attention for your brand. The more people that have an opportunity to win your giveaway, the likelier they are to want to learn more about you.
If you haven’t yet taken advantage of influencer marketing, now is the time. Use these 10 strategies to help you build strong relationships with influencers that are dedicated to and inspired by your brand. With the right influencers, you’ll always have a growing audience of potential consumers.
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.