How to Market Your Construction Business
Fortunately, marketing your construction business may be more affordable than you might assume. With various marketing platforms to choose from, taking the time to effectively position your company is something that can really pay off. Using these strategies can help your construction business extend its reach and gain the competitive advantage you need.
1. Develop Several Different Social Media Pages
Currently, more than 3 billion people in the world actively use at least one social media account. Furthermore, in the United States, the majority of the population in every state uses one of their social media accounts at least once per week. The most popular social media sites – such as Facebook, Twitter, Instagram, and others – are free to use and are a great way for your construction business to connect with potential customers. Doing things such as posting pictures of successful projects, announcing pricing changes, and publicly interacting with former clients are all great ways to garner a strong customer base.
2. Become a Thought Leader with an Industry Related Blog
To demonstrate to the public that your construction business knows what it’s doing, you should consider creating a blog that discusses industry-related topics. Creating a blog using WordPress or a similar platform is surprisingly simple. Talking about things such as changes in construction techniques, industry trends, and company projects may help you quickly establish a sizable following. Once you’ve built up a moderate supply of articles, you can promote these articles using your already established social media pages. Even if very few people read the content directly on your blog, your business will benefit because you’re positioning yourself as a thought leader.
3. Acquire Referrals
One of the most effective ways to reach a new audience is to have former clients promote your business for you. In fact, recent studies show that “referral leads convert 30 percent better than leads generated from other marketing channels.”
There are many ways you can acquire referrals. These include offering discounts to customers that refer new clients or other tangible incentives. By investing in your existing customer base, you could keep them as loyal clients, while also gaining new ones.
4. Reach Out to Local Media Sources
You may be surprised at how easy it is to effectively promote your business through local publications, websites, and other opportunities. Although you likely don’t want to be calling local news sources every day, pitching a story directly to a reporter can help you promote your business. Reporters and journalists are almost always looking for story pitches, so you’ll likely be able to find at least one interested publication. If your business is doing anything newsworthy, whether you’re working on a project for a local business or have made recent changes to your business, taking the time to pitch ideas to a local news source is certainly worth the effort.
5. Connect with a Nonprofit Organization
Working with a nonprofit organization can benefit your construction company in several different ways. Not only do you get the satisfaction of helping a worthy cause, you can also use these efforts to improve your company’s. Construction businesses can particularly benefit from working with nonprofits because they can easily document via photographs the work they’ve been able to do. Demonstrating that your business is an integral part of the local community may be what is necessary to attract future clients.
These are just a few strategies your construction business can begin using to market itself. Each of these marketing ideas is relatively inexpensive and likely easy enough for you to do on your own. Although effectively marketing your business may initially require some effort, it can you help you stand out from competitors!
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.