Digital Signage Boards for Retail Businesses | Fora Financial Blog
5 Ways That Digital Signage Boards Can Benefit Your Retail Business
June 01, 2018

5 Ways That Digital Signage Boards Can Benefit Your Retail Business

Digital signs and interactive retail displays are becoming popular fixtures that many brick-and-mortar stores use to advertise their brands and products. Specifically, interactive LCD displays are a beneficial type of retail technology because they whisk consumers into an immersive digital experience that they won’t have access to otherwise.

In this post, we’ll explain how utilizing digital signage can improve your retail business’s sales.

1. Increase Customer Engagement

Attracting consumers to your retail store is just the first step; next, you’ll need to engage them and get them interested in your products. With digital signage, this is possible, because you can provide a setting that allows customers to interact with your brand at a deeper and more personal level. Having digital signage in your store will catch customers’ attention, and give them a digestible way to review your products and determine what will best fit their needs. Through this, can establish a strong relationship between customers and your brand!

2. Provide Product Information

In this digital age, information is basically a form of currency. Consumers are more informed about the purchases they make, and want to have as many details as possible about what they’re buying. Due to this, if you don’t clearly provide this information, your customers may conduct additional research and take their business elsewhere.

To ensure that your business has loyal customers, you’ll need to provide consumers with relevant information, which can be done through digital signage. You can include information about product benefits, pricing, features, and additional products that can accompany the item. By creating an in-store experience that is informative, you’ll catch buyers’ attention and be more likely to earn sales!

3. Boost Brand Awareness

Effective advertising campaigns can leave a lasting impact on consumers. That’s where digital signage comes in handy. By incorporating digital signage solutions, you can establish and increase awareness of your brand. Customers will likely remember the experience that they had in your retail store, especially if you include eye-catching images, catchy slogans, and bright colors that relate to your retail brand. Branding is pivotal for retail stores, so consider investing in digital signage to stand out from competitors.

4. Promote Sales

Digital displays can help you share information about promotions and pricing with your customers, and you’ll be able to add, remove, or update offers efficiently using one content management system. In addition, content changes on your digital display can be made from the store or corporate levels, depending on your needs.

Having a digital board can improve the customer experience because patrons will see the most current information on your business’s digital signs, instead of having to research it themselves. Plus, they may become aware of sales that they wouldn’t have known about otherwise!

5. Encourage an Interactive Experience

Using digital signage boards is making it easier for retailers to deliver a memorable in-store experience to shoppers. Businesses can utilize smart lighting and engaging content to guide customers to the items that they want, and some interactive displays allow consumers to test products prior purchasing them. This type of board is client-centric, and provides a modern touch to what could otherwise be a dull shopping experience.

Is Digital Signage Right for Your Retail Business?

There are numerous opportunities to engage consumers through retail digital signage boards. If you’re searching for innovative ways of enhancing your customer experience or want to share fresh content with patrons, a digital signage board could be the best way to do this. Now that you’ve learned about the benefits of this type of retail technology, start researching companies that provide digital menu boards, so that you can select the best option for your business. Then, you’ll be able to partner with them to create a well-branded display that will boost business and help increase sales!

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

Post by:
John Mathew is a Digital Analyst for, a company that provides digital menu boards to businesses.