Fora Financial began in June 2008 as Paramount Merchant Funding, with founders Dan Smith and Jared Feldman calling merchants out of a tiny Manhattan office. At a time when large financial institutions were collapsing and the country was entering recession, Feldman and Smith started the company with the goal of providing the underserved small business community with the personalized financing they needed to grow.
The Company has evolved significantly over those 10 years, responding to the ever-changing needs of small business owners through expanded product offerings, improved processes and technology development. The Transaction Reporting System, a robust proprietary platform that facilitates end-to-end workflow and captures transaction information, has streamlined the customer experience while allowing the Company to analyze thousands of historical data points.
Feldman and Smith attribute the Company’s success to innovation, hard work, and continuous dedication to serving small business owners.
“When we started Fora Financial, we knew that small businesses were in need of assistance to both grow and sustain their operations,” Smith said. “Over the past decade, our devoted team has remained focused on finding new and better ways to not only acquire and retain customers, but to provide them with a top-notch experience along the way.”
“We have a strong team behind us, which is evident in our recent accomplishments,” added Feldman. “We’re optimistic about what the future holds for Fora Financial, the company is gaining tremendous momentum and we have no plans to slow down!”
It has already been a busy spring for Fora Financial. In May, the Company announced it acquired a significant stake in US Business Funding, creating an industry leading direct sales and marketing organization. Later this year, the Company expects to surpass $1 billion of capital delivered to small and medium-sized businesses across the United States.
About Fora Financial Fora Financial offers flexible financing solutions to small businesses in need of additional working capital to sustain or grow their enterprise. The company places a high value on transparency and provides businesses with fast, personalized small business loans and merchant cash advances, utilizing its state-of-the-art technology and unwavering customer service. Founded in June 2008, Fora Financial has over 100 employees in its New York City office locations.