Meet Our Leaders

Fora Financial represents a family of talented financial services professionals who excel at supporting America's small business. Learn more about the people driving that success.

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Dan Smith

Co-Founder & Board Member

Dan Smith is co-founder of Fora Financial. Through Dan's leadership, the company built a strong focus on providing businesses with working capital and expediting customers' needs.

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Jared Feldman

CEO & Co-Founder

As Fora's co-founder, CEO, and board member, Jared's sustained focus and dedication has secured the firm's position as a best-in-class alternative lender.

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Andrew Gutman

Chief Operating Officer

Andrew has driven eight years of the firm's sustained growth and expansion. Now as Chief Operating Officer, he'll continue building on that stellar track record.

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Kevin Ruthen

Chief Technology Officer

As Chief Technology Officer (CTO), Kevin leads Product Development and Engineering and manages Fora's data exchange and security operations.

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John Viskocil

General Counsel, Chief Compliance Officer

In his role at Fora, John draws on extensive experience in financial technology, capital funding, and financial-services industry regulation.

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Michael Chiang

Chief Risk and Analytics Officer

Michael is passionate about using his analytical skills "to solve problems and to improve the bottom line."

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Elissa Feldman

Vice President of Marketing

Under Elissa's direction, our Marketing team maintains an ongoing conversation with small businesses about Fora's financial services and cutting-edge technology.

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Michael Hollander

Vice President of Sales

Michael ensures that Fora provides as many businesses as possible with the working capital they need to grow.

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Jesse Goldman

Vice President of Credit Operations

Jesse ensures that Fora provides customer- and partner-friendly products while maintaining optimal portfolio performance.

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Élan Barish

Vice President, Growth Marketing

In her current role, Élan loves the opportunity to support small businesses when and where they need it most.

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Jason Solomon

Vice President of Partnership Development

Managing channel relationships and strategic partnerships, Jason brings a deep knowledge of financial technology to the conference table.

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Dana Lee

Vice President, Product Development

Dana drives product strategy and innovation, new product modeling, and UX (user experience) as Fora's VP of Product Development.

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Cassandra Gomez

Director of HR and Administration

Cassandra ensures the great people at Fora Financial thrive in a supportive workplace environment.

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Todd Sherer

Vice President, Special Partnerships

Todd maintains and grows Fora Financial's key customer relationships as Fora's VP of Special Partnerships.

Future Leaders Wanted

Everyone at Fora Financial is passionate about what we do for small business owners. How about you?

If you're as passionate about supporting America's Main Street businesses as you are about growing your career, let's talk. Tell us how you can make a difference on our team of dedicated financial services professionals.

View Our Open Positions