Fora Financial History | Our History | Fora Financial

Our History

Fora Financial has funded more than $750 million to over 15,000 small businesses since it launched in 2008.


Fora Financial was Founded in NYC


Developed Proprietary Software


Received Strategic Investment


Reached $500 Million Funding Milestone

One of the first businesses to grow and emerge within the working capital market during the recession, Fora Financial has established a competitive position in the marketplace, as well as a storied legacy. It all started with two college roommates, Jared Feldman and Dan Smith, who had an innate passion for small business financing. In June of 2008, Dan and Jared combined their financial savvy and small business knowledge to start Fora Financial.

Over the next nine years, Dan and Jared worked tirelessly to build their staff and client base from the ground up. Growing each year, Fora Financial has continued to develop transparent relationships with clients and partners to provide them with personalized, innovative funding solutions. Due to the company’s hard work and history of excellence, Palladium Equity Partners made a significant investment in Fora Financial in 2015.

To date, Fora Financial has funded over 22,000 individual transactions to more than 15,000 unique customers. The company has funded over $750 million in working capital solutions for small businesses since its inception.

Fora, meaning “marketplace” and “forum” in Latin, aligns with our mission to foster and support the small business industry. Today, Fora Financial continues to remain a competitive leader with one of the most extensive offerings and services in the small business industry. We remain dedicated to developing new, innovative ways to serve small businesses in an ever-changing financial market.

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