A well-established manufacturer and distributor of concrete and plaster mixes, with nearly 15 years in business, sought to expand its product offerings ahead of peak sales season. With macroeconomic shifts looming, they needed to act quickly. Through a trusted strategic partner, they turned to Fora Financial for a timely and flexible funding solution.
Vision
The company aimed to broaden its catalog with a new high-demand product to stay competitive and drive top-line growth. By acting before peak season, they could maximize ROI and market presence while maintaining production and distribution efficiency.
Opportunity
Rapidly introducing a new product line gave the company the chance to capitalize on seasonal demand and protect margins ahead of forecasted tariff increases. To seize this window, they required a significant injection of capital to cover development, production, and marketing expenses.
Challenge
Macroeconomic Pressures
Looming tariffs required an accelerated timeline to safeguard margins.
Credit Constraints
Existing credit lines were maxed out, unable to support the full expansion need.
Tight Timeline
The company needed at least $1M within two weeks to act on its growth plan.
How Fora Financial Helped
Fora Financial approved up to $1.6M within one business day and funded $1M within three. The company also retained the flexibility to draw an additional $600K in Q4 if needed. Fora Financial tailored the terms to the company’s projected repayment schedule and offered significant prepayment discounts to reduce their effective cost of capital.
Results
Product Launch Secured
The company successfully rolled out the new product line in time for peak season.
Cost Savings
With prepayment incentives, the company stands to reduce financing costs by nearly 30% if repaid early.
Flexible Growth
The approved $1.6M provides a safety net for future opportunities, ensuring liquidity through year-end.
Conclusion
By partnering with Fora Financial, the manufacturer accelerated its expansion plans, launching a new product line under a tight deadline without compromising financial flexibility. Fora’s fast approval, strategic structure, and ongoing capital support positioned the business for long-term success.
Why Fora Financial
The decision to collaborate with Fora Financial was influenced by:
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Quick Response
Fora Financial's swift response time provided the company with the much-needed liquidity in under a week, enabling them to keep pace with their production schedules.
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Flexibility
Fora Financial's flexibility and understanding of the company's unique circumstances allowed them to provide a tailored financial solution that aligned with their needs.
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Navigating Complexities
Fora Financial's expertise in navigating UCC issues and working alongside the company's SBA loan process ensured a seamless and supportive partnership.