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4 Reasons to Celebrate Business Milestones
April 20, 2018
Celebrate-Company-Milestones

4 Reasons to Celebrate Business Milestones

April 20, 2018
Running a successful small business is something you should celebrate! Whether you’ve surpassed a sales milestone or are approaching a major anniversary, you should take time to commemorate these accomplishments. Although you’re likely busy in your role as a business owner, you shouldn’t ignore these achievements. There are numerous benefits to celebrating or announcing your business’s major milestones, which we’ll detail in this post.

1. It’s an Opportunity to Boost Employee Morale

When your business meets a target or reaches a major milestone, it’s vital that you celebrate it with your employees. Remember, without them, these achievements would likely be impossible. If you ignore big moments, it will be a detriment to your company culture.

Here are a few suggestions of how you can show your appreciation to your employees following an accomplishment:

  • Host a Party – Did your company reach the 10-year mark? Or perhaps you exceeded your sales goal for the year? Whatever the accomplishment was, host a party to celebrate! Employees will be excited about celebrating their hard work as a team.
  • Go on a Retreat – Plan a fun weekend trip in which your staff can kick back. In addition, this could be a great opportunity for employee bonding!
  • Give Them a Day Off – Did your employees work hard to make your recent triumph possible? If so, they deserve some relaxation! Consider giving them an extra vacation day, so that they can decompress before heading back to work.

2. You Can Show Customers Your Proven Track Record

When you make a ground-breaking achievement, make sure to share it with existing and potential customers. This success will prove to them that your business is an industry-leader that can be trusted. Below, you’ll find a few ways that you can publicize your business’s announcement:

  • Publish a Press Release: Write a press release that explains the milestone that your company met and how it benefits your customers.
  • Post on Social Media: Inform your social media followers about your latest achievement.
  • Send an Email: Email your customer base to tell them about your big news, and share what’s next for your business.
  • Post Flyers in Your Business Location: Make sure that in-store customers are aware of your milestone by posting printed flyers in and around your business location.

3. You Can Take a Break

Now that you’ve achieved your goal, take some well-deserved downtime! Whether it’s a vacation or a long weekend, give yourself a few days to unwind. Chances are, it took a lot of time and effort to reach your recent milestone. In the process, you might have had to sacrifice time with your family or personal hobbies. Now, you can treat yourself to some personal time before setting your next goal!

4. It Will Allow You to Reflect on Success and Prepare for Future

Once your business achieves something, you should reflect on the steps it took to get there. By doing this, you can consider ways that your business can improve, and highlight the steps or changes that allowed for your success. To start, ask yourself these questions:

  • What sacrifices did you make to ensure that you reached this milestone?
  • How can you continue this momentum?
  • What do you wish you had done differently during this process?
  • What changes did you make to your sales process to achieve your goals?

These are just a few prompts to get you started. By thinking critically about the process leading up to your milestone, you can ensure that you can continue this momentum.

Acknowledge Your Business’s Success

When your business meets a landmark goal, it’s important to revel in the moment with your valued employees, spread the news to your customers, reward yourself, and consider what’s next. By doing this, you can continue to have things to celebrate!

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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