Creating attractive content is more than just haphazardly posting a picture and quote to your Instagram account. The content must be well-planned, appealing to your customers, and consistent enough to reach your ideal audience (but not too often). To successfully do this, we suggest creating a social media calendar that will keep you organized and on-track to meet your goals. Some businesses post more than 20 times a day on multiple platforms, so having a calendar might help you stay on schedule while being more strategic with your marketing efforts. In this post, we’ll teach you how to create a social media calendar in six steps, so you can attract new followers and engage with them on your social media accounts.
6 Tips for Creating a Social Media Calendar for Your Business:
1. Understand What Content Resonates with Your CustomersIf you’re already producing content, conduct a social media audit and see which posts have the best engagement. In comparison, if you aren’t creating content, check out your competitor’s social media pages to see what content resonates with their audience and use that as a starting point. In addition, you should work on creating images, videos, text with emojis, or share other someone else’s content that’s relevant to your customers (if they aren’t competitors). This will help you understand what content to put on your calendar.
2. Make a List of Important DatesThere’s a “national day” for almost everything — so you don’t want to miss one that’s applicable to your business. For instance, if you own a spa, you should post about National Nail Polish Day (June 1), and if you run a bakery you’ll want to create content for National Peach Pie Day (August 24). In addition to industry-specific days, you should also take advantage of more general national days such as National Employee Appreciation Day and Get to Know Your Customers Day. To start, review a list of all the national days and write down which ones are related to your business, then add them to your social media calendar. This way, even when you are low on ideas, you can post about these topics. Plus, these national days generate significant traffic, so it could be a great way to attract followers.
3. Decide How Often to PostAccording to research from Social Report, each platform requires a different number of posts to reach optimal engagement. You should post one to two times a day on Facebook and Instagram, three to five times a day on Twitter, three times a day on Pinterest, and once a day on LinkedIn. Once you understand this, having a calendar is key because you can see if you have enough posts each day to meet your target number of posts.
4. Choose the Calendar Format That Works Best for YouFirst you’ll want to decide if you’re going to use a calendar template or software. If your team likes using Excel, you might benefit from using a social media calendar template that is Excel friendly, like these examples:
- Small Business Trend’s Social Media Calendar
- HubSpot’s Social Media Content Calendar
- CoSchedule’s Social Media Content Calendar
- Smartsheet’s Social Media Templates