Get to Know Your Customers Day
On the third Thursday of each quarter (in January, April, July, and October), Get to Know Your Customers Day is observed, and entrepreneurs are encouraged to focus on customer relationships. And although this is something you should do consistently; this holiday is a great way to evaluate your business’s customer service.
Of course, running a small business and juggling the tasks it brings can be an overwhelming job. Chances are, you’re always busy, making it difficult to take the time to interact with customers. However, on Get to Know Your Customers Day, consider taking the time out of your schedule to show your loyal customers that you appreciate their business.
It’s crucial to try to bond with customers, because if they feel valued, they’ll be more likely to continue shopping at your business. In addition, by forming relationships, customers will be more likely to provide you with feedback. In turn, this can help you offer them better products or services.
In this post, we’ll share our top tips for forming lasting customer relationships. Of course, building relationships takes times. However, turning these tips into long-term habits can make a big difference!
How to Celebrate Get to Know Your Customers Day:
Host a Reception for Repeat Customers
A great way to meet with a large group of customers at once is to host an event for patrons that frequent your establishment! It doesn’t have to be too over the top; simply offering some refreshments and snacks will go a long way with customers. If you’d like to reach even more customers, you could make it an open event. In this case, you’ll be able to reward consistent customers while aiming to get new customers as well.
To start, you can send invitations in the mail or by email the customers who visit your business the most. If you plan on hosting an open-house, you can post about it on your website or social media channels.
By hosting an event like this, will have the chance to speak to customers in-person, hear their feedback, and strengthen your relationships. When a patron feels like they know you, they’ll be more likely to give you business in the future!
Actively Use Social Media to Connect with Patrons
Social media is a great way to easily communicate with customers. If a customer comments on your business’s Facebook profile, send them a message thanking them for their feedback. Or, if someone asks you a question on Twitter, be sure that someone gets back to them as soon as possible.
Many small business owners don’t have time for frequent customer appreciation events or other elaborate plans. However, that’s why interacting with customers on social media is crucial.
On Get to Know Your Customers Day, commit to turning this into a habit. Once you get online and start talking to your customers, you’ll realize quickly that it can help you foster client relationships.
Send Out a Survey
This idea has a few perks! Whether you send a survey via direct mail or email, you’ll be able to determine your customer demographic, their satisfaction level, and get ideas on how you can improve your business.
With the survey, be sure to include a note thanking customers for their business. You could even offer them a coupon or giveaway for responding to the survey. Customers will likely take advantage of this, since they’ll be rewarded for providing your business with feedback.
By expressing your gratitude for your customers, they’ll continue giving you their business, and potentially even tell others about your company. Valuing the customers you have often translates into ways that you can attract new customers, too!
Below, you’ll find a few customer survey questions you can ask to get to know your customers and gain insight:
- What is your favorite product you’ve purchased from us?
- What is one product or service you wish we offered?
- What is one way we could improve our checkout process?
- Have you purchased from one of our competitors? If so, what was your reason for doing so?
- How was your overall experience with our company?
Start a Loyalty Program
As we’ve mentioned throughout this post, rewarding your loyal customers is a great way to connect with them. Customers want to feel appreciated, and if they do, they’ll be more likely to make future purchases.
One way to reward consistent patrons is to create a loyalty program. For example, if you own an ice cream shop, you can give customers a punch card. Every time they get 10 punches on their card, they’ll get a free cone. Or, if you own a retail store, you can give customers a gift card once they spend a certain amount.
By offering a loyalty program, you can create connections with your consistent patrons and thank them for shopping!
Conclusion: Fostering Customer Relationships Should Be a Priority
If you still aren’t sure how to celebrate Get to Know Your Customers Day, brainstorm customer appreciation ideas with your staff. Every business is different, and your customers will have different needs, too. Taking time to acknowledge your customers on Get to Know You Customers Day will solidify a relationship with them and keep them coming back to your business!
Do you have any other ideas for getting to know your customers? Share them with us in the comment section below!
Editor’s Note: This post was updated for accuracy and comprehensiveness in October 2019.
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.