5 Transportation Marketing Ideas for Your Business
How to Master Transportation Marketing
1. Create a Yelp Profile
Yelp is a business review site that has tens of millions of visitors each month. Your business should have a presence on Yelp so that you can capture this audience’s attention.
Start by creating a business profile for your company. Be sure to include a link to your website on your Yelp profile, and add information on current discounts and promotions as well. It is also important to encourage your customers to post reviews about your services. For example, if you run a taxi service, have your drivers ask customers to leave a Yelp review after using your services. Once customers start leaving positive reviews, it will help the next time someone searches online for local taxi services. They will see your top ratings, and hopefully call you instead of your competition.
2. Facebook Sponsored Ads
One of the most beneficial marketing tools you can utilize to promote your transportation business is Facebook advertising. Facebook ads tend to be relatively affordable and are highly effective. Facebook Sponsored Ads are valuable because you can target your ads based on specific demographic information including age, geographic location, marital status, career, interests and more.
For example, let’s say you own a moving business. Using Facebook, you could target ads to individuals within your geographic market who are 25 and over. Therefore, you will pay for ads that will be seen only within the market you service, and will guarantee that the ads are viewed only by adults who make home purchases and relocation decisions.
3. Print Ads
The third suggestion on our list of transportation marketing ideas is to distribute print ads.
According to the American Marketing Association, “print advertising is a very efficient way of establishing a brand identity and for communicating that to the target market.”
Your brand communicates to customers who you are, what you stand for and what value you can offer. Creating and distributing appealing ads via mail within your geographic market is a smart initiative that will put your brand’s message directly into the hands of prospective clients.
4. Be Active on Social Media
These days, it’s imperative to have a social media presence for your business. While there are countless online tools to engage with, consider focusing on just one or two to start. For example, you could start with popular platforms like Facebook or Twitter. As already mentioned, you can utilize Facebook by paying for sponsored ads. Additionally, you can create a company profile on Facebook where customers can find your contact information as well as posts regarding business updates. Twitter is a valuable tool for sending out links to interesting articles on transportation industry trends, current promotions and more. You’ll be able to connect with prospective customers who are actively engaged on these platforms, which will help you expand your audience.
5. Website Optimization
Assuming your business already has a website, you should optimize it to maximize the number of customers that visit your site. To do this, you should create a news or blog page that is updated on a regular basis.
For example, if you run a trucking business, consider writing articles on transportation industry trends, new regulations and spotlights on existing customers. Make sure that your articles are optimized for SEO – which stands for search engine optimization. To do this, you should research which keywords are most frequently searched relating to your business, and include these keywords in your website content to increase your rankings in search engine results.
Following these five transportation marketing ideas will help your business reach customers seeking transportation services. Whether you offer taxi services, moving services or shipping services, it’s crucial to stay current with marketing trends so that you can effectively promote your services to sustain business success.
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.