8 Marketing Books For Small Business Owners
Building a Story Brand will teach you how to utilize “The Seven Elements of Powerful Stories” to improve your connection with customers. The author, New York Times Bestseller Donald Miller, reveals his secrets for educating customers on the benefits of using specific products and services. This book has the potential to change the way customers view your business and interact with your brand, so make sure to read it!
In this intriguing book, Jason Jennings examines how nine small companies managed to thrive for over a decade, despite the ups and downs of the economy. Think Big, Act Small uncovers the unique approach that these companies used to achieve success without implementing shady business practices, and how any company regardless of size and industry can benefit from following suit.
In Killing Marketing, Joe Pulizzi and Robert Rose, two of the world’s top marketing experts, explain why killing your current marketing strategy may be the only way to save it. This book is full of real-life examples of how some of the world’s most successful brands, such as Disney and Red Bull, have rewritten the rules of marketing and achieved success. The authors take a deep dive into the disruptive forces that can help you turn your marketing efforts into strong revenue creators.
As a small business owner, you know the importance of ranking high on search engines for terms that are related to your business. However, to rank, you must have a basic understanding of search engine optimization (SE). In SEO for Growth, the authors (John Jantsch and Phil Singleton) provide you with everything you need to know about SEO. If you’re looking to build a robust SEO strategy of your own, this is the book for you.
Methods of Persuasion will teach you how to get into the minds of your customers by using principles of cognitive psychology. Author Nick Kolenda introduces his 7-Step Persuasion Process and explains how you can apply each step to influence the thoughts, emotions, and behaviors of others.
This book is full of helpful tips that will help you take your marketing strategy to the next level without breaking the bank. Get Scrappy is perfect for the budget-minded small business owner who wants to dabble in digital marketing, but doesn’t have a large budget at their disposal. This book shatters the myth that only big brands have the resources to compete in the digital age.
In this book, John Hall, CEO of Influence & Co., discusses his content and branding strategy that has helped him remain in the minds of his customers. Hall also outlines how to engage an audience and create meaningful customer relationships that lead to brand loyalty. By reading Top of Mind, you’ll have the guidance you need to connect with your customers on a more personal level.
In our increasingly digital world, it’s more important than ever to track online leads. The Conversion Code, written by Chris Smith, will provide you with step-by-step instructions on how to capture online leads, convert them, and close more sales. This book is perfect for the small business owner who is familiar with the basics of digital marketing, but needs help with lead generation and tracking strategies.
Now that you’re armored with these eight marketing books for small business owners, you should feel confident in your ability to create a successful marketing strategy. Since the field of marketing is evolving, staying up-to-date on the latest trends will require you to do some research. While it may seem like a lot of work, the benefit to your business can’t be quantified.
Do you have other business marketing books that are worth reading? Let us know in the comment section below!
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.