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8 Marketing Books For Small Business Owners
March 22, 2018

8 Marketing Books For Small Business Owners

As a small business owner, you understand the importance of having a solid marketing plan in place. To create a robust strategy, you must stay up-to-date on the latest industry trends. A great way to learn about the ever-changing field of marketing is to read books by industry experts. To get started, we’ve compiled a list of the top eight marketing books for small business owners. These books will allow you to improve your marketing initiatives!

1. Building A Story Brand

Building a Story Brand will teach you how to utilize “The Seven Elements of Powerful Stories” to improve your connection with customers. The author, New York Times Bestseller Donald Miller, reveals his secrets for educating customers on the benefits of using specific products and services. This book has the potential to change the way customers view your business and interact with your brand, so make sure to read it!

2. Think Big, Act Small

In this intriguing book, Jason Jennings examines how nine small companies managed to thrive for over a decade, despite the ups and downs of the economy. Think Big, Act Small uncovers the unique approach that these companies used to achieve success without implementing shady business practices, and how any company regardless of size and industry can benefit from following suit.

3. Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit

In Killing Marketing, Joe Pulizzi and Robert Rose, two of the world’s top marketing experts, explain why killing your current marketing strategy may be the only way to save it. This book is full of real-life examples of how some of the world’s most successful brands, such as Disney and Red Bull, have rewritten the rules of marketing and achieved success. The authors take a deep dive into the disruptive forces that can help you turn your marketing efforts into strong revenue creators.

4. SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

As a small business owner, you know the importance of ranking high on search engines for terms that are related to your business. However, to rank, you must have a basic understanding of search engine optimization (SE). In SEO for Growth, the authors (John Jantsch and Phil Singleton) provide you with everything you need to know about SEO. If you’re looking to build a robust SEO strategy of your own, this is the book for you.

5. Methods of Persuasion: How to Use Psychology to Influence Human Behavior

Methods of Persuasion will teach you how to get into the minds of your customers by using principles of cognitive psychology. Author Nick Kolenda introduces his 7-Step Persuasion Process and explains how you can apply each step to influence the thoughts, emotions, and behaviors of others.

6. Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

This book is full of helpful tips that will help you take your marketing strategy to the next level without breaking the bank. Get Scrappy is perfect for the budget-minded small business owner who wants to dabble in digital marketing, but doesn’t have a large budget at their disposal. This book shatters the myth that only big brands have the resources to compete in the digital age.

7. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You

In this book, John Hall, CEO of Influence & Co., discusses his content and branding strategy that has helped him remain in the minds of his customers. Hall also outlines how to engage an audience and create meaningful customer relationships that lead to brand loyalty. By reading Top of Mind, you’ll have the guidance you need to connect with your customers on a more personal level.

8. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

In our increasingly digital world, it’s more important than ever to track online leads. The Conversion Code, written by Chris Smith, will provide you with step-by-step instructions on how to capture online leads, convert them, and close more sales. This book is perfect for the small business owner who is familiar with the basics of digital marketing, but needs help with lead generation and tracking strategies.

Now that you’re armored with these eight marketing books for small business owners, you should feel confident in your ability to create a successful marketing strategy. Since the field of marketing is evolving, staying up-to-date on the latest trends will require you to do some research. While it may seem like a lot of work, the benefit to your business can’t be quantified.

Do you have other business marketing books that are worth reading? Let us know in the comment section below!

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at [email protected].
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