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Be Prepared This Holiday Season

November 19, 2013

The holiday season is an excellent time for small businesses to see increases in their sales. Being prepared is important during this time of the year, and with these tips, your small business will thrive during the holiday season.

As the holiday season approaches, so does the busiest shopping season. For many businesses, this means an increase in the demand for your product or service. Between 20-40 percent of yearly sales for small to midsize businesses take place in the last two months of the year (National Retail Federation). This means,getting your business fully prepared for the holiday season requires the right amount of planning and preparation. Here are a few tips to help you get ready for the busy season:

1. Holidays such as Small Business Saturday and Hanukkah are happening a few weeks earlier this year. Big box stores are rolling out their holiday sales and promotions early, which mean small and midsize businesses need to be extra prepared. If you are planning on waiting until to December to start your holiday campaign- don’t!

2. Target your products and offerings to consumers. With Black Friday and Cyber Monday growing more popular and competitive each year, the consumers are doing their homework. Prior to holiday shopping the consumer is educating themselves on where to get their products at the best price point. Make sure you are targeting your customers through social media, in store and through online marketing so your customer knows what you have to offer.

3. There’s a good chance the holiday season will increase traffic in your store. Make sure your staff is trained in handling larger crowds and inventory is fully stocked. You never want to turn customers away because you are understaffed or short on inventory.

4. Several stores will be focusing on driving new traffic through their doors, but don’t forget about the loyal fan base you already have. Let your current customers’ satisfaction with your store be a driving force in attracting new traffic around the holidays. These loyal customers that shop all year round will be the first to share with family and friends about where they are doing their holiday shopping this year.

5. Although it might be tough, consider extending your business hours. Opening early and staying open late can be extremely beneficial. Most customers have different schedules, such as last minute shopping, or buying early. You want to be available to everyone.

6. Make sure your online website is up to date, list business hours on the door and online and prepare your customer service employees for extra requests. Holiday shopping is one of the best ways to increase your sales, and being enthusiastic and creative can help with that.

There’s a lot that can still be done to ensure your store succeeds this holiday season and hopefully some of these suggestions will help!

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