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Black Friday

November 22, 2013

For small businesses, Black Friday can be intimidating. Competing with big brands is difficult due to their well-advertised sales, but we’ve got tips to ensure that your small business attracts as many Black Friday shoppers as possible!

One week from today will mark Black Friday, an American public holiday recognizing the day after Thanksgiving, and the busiest shopping day of the year. Black Friday marks the last official holiday before Christmas, and the day when most retailers open their doors early with the best sales and specials of the year. Preparing for this day may seem a bit stressful. Here a few tips on how to avoid the overwhelming experience.

Since small businesses have the advantage of offering personal attention, its’ easier to provide extra support and services on an important day like Black Friday. Hiring temporary employees will help your business survive the anxious shoppers. Expect to have shoppers waiting for your doors to open the day of Black Friday to see what types of sales and promotions your store is running.

Keeping up with competition is also going to play an important role this Black Friday. Chances are your competitors will be running some sort of promotion and extending store hours. As a small business owner you want to make sure you are keeping up with what the competition is doing. Start promoting for your Black Friday sales at least two weeks before Thanksgiving so customers know to visit your store. Placing ads and promoting Black Friday sales on social media will grab their attention quickly and easily. Offer coupons, discounts, and free shipping to attract an even bigger crowd. Decorating and planning will make your store look interesting and creative, but don’t forget to stock up on enough inventory!

Waking up at the crack of dawn to stand in line has been an annual routine for Black Friday shoppers. If you really want to stand out to customers, offer complimentary drinks such as coffee and water to really win them over. The store that looks out for their customer’s best interests will be remembered for the future, and they will be more likely to return!

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