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Black Friday tips for small businesses

November 22, 2013

Black Friday, an American public holiday recognized the day after Thanksgiving, is the busiest shopping day of the year. On this holiday dedicated to blowout sales, most retailers open their doors early, and eager customers come running.

For small businesses, Black Friday can be intimidating. Competing with department stores is difficult due to their big budget, well-advertised sales. That’s why you should try these Black Friday tips, so that you can ensure that your retail business attracts as many shoppers as possible!

1. Provide personal support – Small businesses have a major advantage over big name brands; they are able to offer consultative, intimate service that these larger companies cannot. Make sure that you have enough employees to help answer customers’ questions on Black Friday. Customers will appreciate the accommodations while completing their holiday shopping!

2. Hiring temporary employees In order to provide the type of customer service we mentioned above, you’ll need plenty of employees with Black Friday retail experience. By hiring seasonal employees, in addition to existing staff members, you’ll be able to assist every customer that visits your store on Black Friday.

3. Promote sales early and often –In order to keep up with competitors, you’ll need to have plenty of retail promotion ideas! Start advertising your Black Friday sales at least two weeks before Thanksgiving so customers know to visit your store. These deals can be anything from free shipping to a free item if a certain amount is spent at your store on Black Friday. Whatever retail promotion ideas you decide to execute, you should make sure that they are going to be of interest to your customer base. If not, it’s back to the drawing board!

4. Get social – In order to attract customers, make sure that your business creates paid online advertisements, in addition to social media posts about your Black Friday retail offerings. Prior to Black Friday, you should consistently market your Black Friday deals and business hours on social media. Hopefully, you’ll be able to attract both existing and new customers to visit your business on Black Friday.

5. Offer multiple promotions – On Black Friday, give customers coupons, discounts and free shipping to attract big crowds. Some deals may be of interest to customers, while others might be more attracted to a different option. Cover your bases by having a few different campaigns that will entice all kinds of shoppers.

6. Decorate and provide refreshments – Make your small business a festive, comfortable place to shop. Many people wake up at early hours to begin their Black Friday shopping; so If you really want to stand out to customers, have coffee and light snacks waiting for them! This will really win them over, and could convince them to choose your business over a competitor in the future.

7. Keep the sales coming – The day after Black Friday is Small Business Saturday, and Cyber Monday is just two days after that. Make the most of all three of these days by offering different deals for each event. This will keep customers interested, and ensure that your holiday sales are booming!

By following these Black Friday tips, your retail business can out-sell competitors on the busiest shopping day of the year. Make sure to listen to your customers’ feedback, so that you can continue to make your Black Friday efforts better and better each year. Do you have Black Friday tips that have helped your small business on this hectic holiday? Let us know in the comment section below.

Editor’s Note: This post was updated for accuracy and comprehensiveness in November 2016.

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