Utilizing Mobile Apps for Business | Fora Financial Blog
Utilizing Mobile Apps for Business
October 29, 2013

Utilizing Mobile Apps for Business

Consider incorporating mobile technology into your retail store! Find out why creating a mobile app is the best place to start.

Technology is a continuously growing phenomenon that occurs in our daily lives. We use technology for communication, entertainment, and educational purposes everyday. Recently, technology has been brought into stores all around the world, which increases growth and revenue.

Apple is one of the leading technology companies in the world.  With over 300,000 applications (apps) from Apple, companies are able inform their customers about sales, new products, and important information faster than online websites. Companies with apps have an advantage to keep their customers constantly updated through their smart phones. These apps are extremely popular because they can be used just about anywhere, whether it’s at the gym, or on the commute to work.These apps are very beneficial for uprising companies and brands. Other smart phone developers have also adopted the application technique and are typically compatible with all systems.

Along with the smartphone, in-store technology can be used through various forms and purposes. Companies must think creatively, logistically and strategically about how to bring technology into their store. For example, Target allows shoppers to scan barcodes on products with their mobile devices. This enables the shopper to buy the product, and arrange free shipping, even if it’s sold out in store.

Whether customers are looking up coupons, taking photos of products, or checking prices, they continuously depend on technology to satisfy their shopping needs. Bringing technology into the store allows for customers to find better prices in a quicker and easier way. This is also beneficial for the store because it continuously attracts more customers.

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Fora Financial is a working capital provider to small business owners nationwide. In addition, the Fora Financial team provides educational information to the small business community through their blog, which covers topics such as business financing, marketing, technology, and much more. If you’d like to see a topic covered on the Fora Financial blog, or want to submit a guest post, please email us at [email protected].