Blog posts tagged with "Holiday Marketing"

Over the past few years, Cyber Monday has taken the country by storm, with consumers spending $6.6 billion in 2017. In fact, RetailDive has reported that more people are projected to shop on Cyber Monday this year than Black Friday.

In 2017, 174 million Americans shopped at retail stores on Black Friday weekend, with even more people shopping online. It’s one of the busiest shopping days of the year, however, many small businesses struggle to decide if they should remain open. While Black Friday can be a lucrative time for your company, it can also be a headache due to staffing and technical challenges. Plus, many shoppers flock to big-name brands, instead of shopping locally at independent businesses.

For many people, Fourth of July is a holiday spent outdoors enjoying the summer weather, barbecuing, or celebrating with friends and family. For business owners, it can be a chance to increase your sales, but it can also present challenges.

Mother’s Day is only a few weeks away – is your restaurant prepared? Most likely, you can expect an increase in sales on this holiday – with 37 percent of consumers dining at a restaurant, and an additional seven percent ordering takeout or delivery. Due to this, it’s imperative that your restaurant is ready for Mother’s Day, so that you can have a lucrative holiday weekend, and ensure that your customers’ have a delightful experience so that they’ll come back for future events.

According to a recent report by Tiny Pulse, only one in four employees feel valued at work. This is a major problem for small businesses. Your employees are the lifeblood of your organization. Without happy and motivated employees, your business will likely suffer.

Black Friday has come and gone once again! After you recover from the hectic shopping holiday, we encourage you to reflect on your small business’s efforts, and consider how you can improve upon them for Black Friday 2018. In this post, we’ll explain various ways that you can elevate your business’s Black Friday sales next year.

Holidays are a great opportunity to promote your small business online, while reaching your customers in a meaningful way. The great news for entrepreneurs is that social media is a marketing equalizer. You don’t need a full team of seasoned marketers and dedicated copy writers to execute successful holiday social media campaigns.

Its October, and that means Halloween is just around the corner. As a restaurant owner, you may be wondering if there are any business Halloween ideas that you can implement to increase your customer traffic and sales this month. There is no doubt that the allure of Halloween is universal as both children and adults alike enjoy the holiday. It’s a chance for kids to dress-up as their beloved fictional characters, and for adults to take a break from life’s burdens and take on a new persona for the night.

In order to make sure that your business is prepared for Memorial Day weekend and other summer holidays, it’s good to keep a few things in mind. With enough planning, you can make sure that these holiday weekends are beneficial, profitable and relatively stress-free.

As a bar owner, you probably are accustomed to a packed schedule. Whether it is purchasing inventory, managing employees or serving customers, running a bar can be a strenuous role.