November 08, 2018
In 2017, 174 million Americans shopped at retail stores on Black Friday weekend, with even more people shopping online. It’s one of the busiest shopping days of the year, however, many small businesses struggle to decide if they should remain open. While Black Friday can be a lucrative time for your company, it can also be a headache due to staffing and technical challenges. Plus, many shoppers flock to big-name brands, instead of shopping locally at independent businesses.