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How to Deliver a Stellar Presentation As a Business Owner
June 30, 2017

How to Deliver a Stellar Presentation As a Business Owner

There are so many different aspects that make up a strong business owner. These components can be work ethic, creativity, leadership, financial knowledge, among a variety of others.

In addition to these aspects, you should be well-versed in presentation skills, so that you can effectually present ideas to potential consumers and investors. Speaking in front of an audience is not everybody’s cup of tea, and it ranks among the top fears of individuals across the country. In this post, I’ll share tips that can help you deliver a stellar presentation.

1. Write compelling content: Finding the right content should be the topmost priority when preparing for a You should have a central message around which the whole presentation is written, and all the elements should point towards it. In addition, ensure that your content will meet the needs of your audience. This could be by discussing a new product offering, or discussing how your product can offer them convenience.

2. Create standout slides: Once the script is ready, you should create slides that support your ideas. This will help the audience understand your message clearly.

Many presenters put their whole script in the slides and read from it while presenting. This is not a best practice, as you’ll appear unprepared and unprofessional. Slides, videos, handouts or other props should be used to make your presentation more exciting. They can include statistics, facts and images that grab the audiences’ attention and inspire them to keep listening. While slides are an important part of any presentation, you shouldn’t solely rely on them either.

3. Practice makes perfect: Once you have a script and slides prepared, you should practice your presentation. Ask friends or colleagues to act as your audience while you give your complete presentation. Make improvements based on their feedback and time yourself to see if you need to make the presentation shorter or longer.

4. Watch yourself present: Next, you should record yourself giving the presentation and watch it back. You’ll also be able to notice any faux pas you may be making, such as overusing hand gestures, fidgeting, pacing, speaking too quickly, or using filler language (ums). If you observe any of these mistakes, make suitable corrections or you might end up annoying your audience.

The footage can also help you observe the tone of your voice. You might be talking either too fast for your audience to comprehend or too slow that they get bored. In addition, you should pay attention to volume, as you might be talking too loud or too low. These factors will affect the overall experience for your audience.

5. Show confidence: When it is time to present, exude self-confidence and a positive attitude. This will help you start your presentation on a strong note. If you aren’t passionate about your business, you can’t expect your audience to be interested!

It is acceptable to carry a few cue cards with concise details, so that you do not lose track of your outline. You should also have correct posture and make eye contact with audience members, so that you appear knowledgeable and engaging.

6. Add personality: Including a little humor can gain the audience’s approval, but it should be used sparingly. Overusing humor may dilute the effectiveness of the presentation, and distract your listeners from the point at hand.

Another way to give the presentation more character is to share memorable stories. If you share too many slides with numbers or statistics, people may lose interest. Including a few short anecdotes that connect to your topic will create an emotional connection with you audience.

7. Ask the audience: A great way to receive feedback about your presentation and your business is to end the session with a Q&A. This will allow you to speak further about any points that were unclear to the audience, and determine which parts sparked their interest. In addition, it might be beneficial to pass out an anonymous survey to get extra feedback. Audience members may be able to offer insight into how you can make your presentation and business better.

Giving a strong presentation about your small business may seem nerve wracking, but with these tips you’ll be able to win over new customers and investors. If you consider yourself a business presentation expert, share some of your insights with us in the comment section below.

Fora Financial

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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Adam Chapman works on behalf of WalkerStone in content creation and marketing. He creates engaging graphics and content that help businesses stand out from the crowd. Over the past 7 years has worked with dozens of SME's in both an agency and freelance capacity.
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